The purpose of this study is to develop and validate a scale assessing residents’ attitudes toward sustainable tourism (SUS-TAS). Following the pretesting phase, a 51-item scale of resident attitudes toward sustainable community tourism was administered to 800 households in a small tourism community in Texas. Psychometric properties of SUSTAS along with its practical and theoretical implications are discussed within the framework of sustainable tourism development.

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Previous studies have shown that destinations must distinguish themselves from competitors and develop experiential offerings that deliver memorable value to consumers. More and more consumers want experiential service during their travel. Despite the gradual increase in research on experiential consumption in tourism, no consensus has yet emerged on what factors of experiential value lead to positive behavioral outcomes in consumer cognitive appraisals. This study used the cognitive appraisal theory (CAT) to investigate the determinants of consumer emotional responses, as well as how evoked emotions affect behavior in tourism. Study findings contribute to the existing body of literature on the ability of CAT to illustrate how the experiential value of “fun” influences on-the-spot behavior. This study also helps tourism destination marketers by providing a clear picture of how to elicit positive emotions among tourists for a tourism destination that leads to positive behavioral outcomes.

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