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PurposeThis paper aims to improve understanding of the reasons why people trust the information about product recommendations on social shopping networks of websites, a new e‐commerce method which combines social networking and shopping, and to investigate the impact of the trust on the consumers' intention to purchase products from the online shop of a website.Design/methodology/approachAn online survey instrument was developed to gather data, and 1,219 questionnaires were used to test the relationships in the proposed model.FindingsThe results indicated that perceived ability, perceived benevolence/integrity, perceived critical mass, and trust in a website were four important antecedents of trust in product recommendation in a social networking site. In addition trust in product recommendations can influence the consumers' intention to purchase from the website through increasing their intention to purchase the products.Research limitations/implicationsThe research model demonstrated the importance of trust in product recommendations to online consumers' transaction intention.Practical implicationsThe results of the study showed that trust in product recommendations will influence consumers' purchase intentions. Therefore a social shopping website or the websites transforming into social shopping websites should put more emphasis on ways to establish the virtual communities or social networks which can provide the information about product recommendations that consumers trust.Originality/valueThe study provides a comprehensive framework of the antecedents and effects of consumers' trust in recommendations in the context of social shopping.

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This paper provides empirical results on relative impacts from product quality, service quality and experience quality on customer perceived value and intention to shop in the future, for a coffee shop market. Gilmore's (1999, 2000) framework of an experience economy generally assumes experience is a major contributor, compared with product and service, to a customer's perceived value. While an experience economy gets more attention in the retailing sector, few empirical studies have been done. This study tries to fill the gap and hypothesises that the relative impacts of the experience economy would be different over individual differences. Starbucks coffee shops were chosen as the target retailers. A questionnaire was used to collect both quantitative and qualitative data from 147 customers of Starbucks coffee in Taiwan. The evidence reveals that Pine and Gilmore's framework of an experience economy is not always true. The relative importance of product, service and experience changes over the income levels and the frequency of consumption. In addition, the findings also contribute some valuable insights to better use the model of the experience economy.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this study is to propose an effective mechanism of developing innovative ICT-enabled services from the perspective of experiential marketing with the aim to utilize a commonly used product design model of Kano. Design/methodology/approach -To illustrate the application of the integrative approach of mechanism, a case of innovative ICT-enabled residential video surveillance is given to identify customer needs based on Bernd Schmitt's five strategic experiential modules (SEMs). Afterward, the Kano questionnaire is developed and used in an on-line survey. Data from 668 respondents are collected and analyzed in light of Kano's method. Findings -A total of 15 innovative service requirements is identified. Among them, seven requirements are attractive and eight are one-dimensional attributes according to Kano's method of categorization. Practical implications -Under the competitive situations that most of the ICT-enabled service providers provide similar products and services, firms need to grasp customer needs and wants and convert them into deliverable services promptly. The result reveals that integrating Kano model with SEMs are good tools in exploring customer needs and wants for ICT-enabled services. Originality/value -To explore the experiential aspects of consumption has become the most important source for value creation. However, it is hard to find a systematic approach with common language for cross-functional design team. This study aims to solve this problem by incorporating two well-known models. Though the models used are widespread, it is rarely found in using Kano's model to explore the experiential aspects of consumption; likewise, SEMs are rarely implemented systematically.