Public preferences are likely to play an important role in prioritizing species at risk for conservation. We conducted a survey of British Columbians (Canada) (n =555, r =73%) to examine how the public ranks a species' attributes (rather than named species) with respect to conservation priority. Endemism, defined as species only or mainly occurring in British Columbia or species occurring in British Columbia and nowhere else in Canada, was considered the most important among the measured attributes. This preference was strongest among men and among respondents who had completed postsecondary education. The preference for endemism is generally consistent with science-based federal listings of British Columbian species. This congruence between listing and public opinion is welcome if such congruence is considered important. We suggest that investigating how much the public values species' attributes, as opposed to named species, provides a more efficient way of incorporating public opinion into policies on species at risk, especially if large numbers of species must be ranked for conservation priority.

Wildfire management in the wildland-urban interface (WUI) protects property and life from wildland fire. One approach that has potential to provide information about the amount and location of fuels to forest managers and, at the same time, increase public knowledge and engagement in reducing wildfire threats is public participation in scientific research (PPSR)-also known as citizen science-where members of the public participate in the research process. In this exploratory study, residents of a wildfire-affected community tested a smartphone application to collect data about forest fuels and answered questions about wildfire, their community, and experiences using the application. In this paper, the application is introduced, the volunteers' motivations, attitudes, and behaviors are considered, and the potential of using a PPSR approach for wildfire management discussed. Although there are practical challenges to applying PPSR approaches to wildfire hazard management, the participants in this study demonstrated the potential of PPSR to increase awareness and understanding of actions that can reduce the threat of wildfire. OPEN ACCESSForests 2013, 4 1200Wildfire managers may consider utilizing PPSR approaches to engage the community in wildfire preparedness.

It is critical to understand how the public prioritizes multiple forestry values when establishing objectives for sustainable forest management. While this is a complex and difficult task, a necessary step is to elicit a broad range of public opinions in forest planning to ensure that decisions serve the needs of various forest stakeholders and society at large. This study seeks to understand how six forest dependent communities in British Columbia prioritize a number of attributes associated with sustainable forest management by using a simple survey-based measurement tool, the Thurstone scale. The results suggest that ecological attributes are a higher priority for survey respondents followed by quality of life, global warming, and economic considerations. This paper explores some of the ramifications of the priorities for sustainable forest management measured in these six communities as well as implications for using the Thurstone scale in processes like Public Advisory Groups.

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