Innovation resistance research remains in its early stages. Efforts to define and comprehend consumer resistance to innovation necessitate in-depth studies that consider the contextual factors of resistance to innovation. To address this challenge, this research explored consumer resistance to innovation in a low-income population, namely, university students on financial support. The innovation under this study is the productivity applications provided for free by the University of Hail, Saudi Arabia, to all students. This study explores variables such as value barrier, risk barrier, tradition barrier, and image barrier and how they impact consumer resistance to innovation in a low-income population. We extend the theory by investigating the moderating roles of consumer characteristics (motivation, self-efficacy, emotion, and attitude toward existing products). The current study is based on an online survey of low-income students at a Saudi Arabian University; 258 cases were gathered. We found that all the direct effects of the variables (i.e., Value Barrier, Risk Barrier, Tradition Barrier, and Image Barrier) were positively related to consumer resistance to innovation. Importantly, consumer characteristics significantly moderate this relationship, as the relationship is stronger when the measurements for consumer characteristics are high.
Ethical scandals, as well as unethical behaviour, are becoming major concerns in recent times. Thus, this study focused on the role of ethical climate and employees’ moral identity. Specifically, this study examined the mediation effect of ethical climate on the relationship between ethical leadership and employees’ ethical behaviour. Also, the study investigated the moderating role of employee moral identity on the relationship between ethical climate and employees’ ethical behaviour. Data were collected from 620 full-time employees working at thirty-three Iraqi organisations from five Iraqi provinces. These organisations were from various industry sectors such as manufacturing, retailing, medical, insurance, information technology, legal, finance, and telecommunication sectors. The study found that ethical leadership impacted on the ethical behaviour of employees and the ethical climate also significantly mediated the relationship between ethical leadership and employees’ ethical behaviour. The moderating role of moral identity on the relationship between ethical climate and ethical behaviour was found to be insignificant in this context.
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