This conceptual paper discuss the coffee tourism development potential and its impacts. Literatures are being used to explain the benefit and consequences to local communities. It also discussed the marketing opportunity for coffee tourism.
This study aims to understand the perceptions of local communities to participate in tourism development. The method used in the research is a quantitative approach. Questionnaires were distributed to local communities in major destinations in Bandung, West Java, Indonesia. There were 200 data set analyzed by factor analysis. The result showed that from 28 indicators of community participation, eight groups of factors formed. The groups are 1) place attachments; 2) perception of negative consequences; 3) Community Involvement; 4) Infrastructure Development; 5) Place Satisfaction; 6) Economic Benefit; 7) Government Support; 8) Community Collaboration. This result also shows that place attachment, perception of negative consequences, place satisfaction, and community collaboration have higher factor loading compares to other groups. The finding implies that in gaining community participation, these factors could be considered as the essence of communication message in raising public awareness and participation for tourism development.
Pull factors tourists from Malaysia to visit Pekanbaru city in principle intended to be used by the government to develop tourism marketing strategies in increasing the number of tourist arrivals from Malaysia to Pekanbaru. Results of research conducted by using an explanatory survey of origin Malaysian tourist visiting Pekanbaru indicate that a visit to Pekanbaru city decision is influenced by a wide range of variables, availability of services, cultural, political stability and security, as well as the availability tourist attractions. The results of the analysis using 0:07% error level indicates that these five variables, either as a whole or partially, a significant effect on decision to visit.
This paper would give a conceptual discussion of the media convergence, technology acceptance model, and its implication on tourism marketing communication. Media convergence is the integration of multiple media, particularly conventional media with the new media. Conventional media such as a printed, audio, and audio-visual media are now integrated by the Internet technology. Thus, the information can be accessed through the personal devices. This notion affects to the way people use their leisure times, as well as, the industry do the marketing activities for tourism. Since the length of stay of tourists is decreasing, so the technology intent to assist these activities to the tourist. Hence, the paper would also discuss the tendency of the short-break tourists and the tourism business players in using the technology and its implication to the marketing communication.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.