PENGARUH FAKTOR-FAKTOR PENARIK KEPARIWISATAAN WISATAWAN ASAL MALAYSIA TERHADAP KEPUTUSAN BERKUNJUNG KE KOTA PEKANBARU (Survei Pada Wisatawan Asal Malaysia yang Berkunjung ke Kota Pekanbaru)

Abstract

Pull factors tourists from Malaysia to visit Pekanbaru city in principle intended to be used by the government to develop tourism marketing strategies in increasing the number of tourist arrivals from Malaysia to Pekanbaru. Results of research conducted by using an explanatory survey of origin Malaysian tourist visiting Pekanbaru indicate that a visit to Pekanbaru city decision is influenced by a wide range of variables, availability of services, cultural, political stability and security, as well as the availability tourist attractions. The results of the analysis using 0:07% error level indicates that these five variables, either as a whole or partially, a significant effect on decision to visit.

Travel Motivation and Domestic Tourist Satisfaction in Bali, Indonesia

“…Pull factor is de ined as a force that can help to stimulate a product of tourism by attracting tourists to a speci ic destination (Mukiroh & Setiyorini, 2012). Further, pull factor is external motivation to travel which based on the attractiveness of the destination (Isa & Ramli, 2014).…”

“…Further, pull factor is external motivation to travel which based on the attractiveness of the destination (Isa & Ramli, 2014). Pull factor consists of events and activities (Mohammad & Som, 2010;Kanagaraj & Bindu, 2013), accessibility (Kanagaraj & Bindu, 2013;Mukiroh & Setiyorini, 2012;Isa & Ramli, 2014;Mohammad & Som, 2010;, cultural (Mukiroh & Setiyorini, 2012;Isa & Ramli, 2014;Mohammad & Som, 2010;Kanagaraj & Bindu, 2013;, variety seeking Isa & Ramli, 2014;Kanagaraj & Bindu, 2013), natural resources (Mohammad & Som, 2010;Kanagaraj & Bindu, 2013), heritage sites (Kanagaraj & Bindu, 2013;, and sightseeing variety (Kanagaraj & Bindu, 2013;. Thus, this study discussed two sub-variables of pull factor which are cultural and accessibility, which most discussed by previous research.…”

“…Cultural is the desire to acquire knowledge, such as music, art, dance, folklore, and religion (Mukiroh & Setiyorini, 2012). While based on Mohammad & Som (2010), cultural is the desire of tourists to seek satisfaction by increasing knowledge with culture, arts, and traditions in foreign destination.…”

“…Mentioned by Kadir (2015), accessibility is de ined as convenience of information and good transportation. Accessibility is about good facilities and infrastructure such as transportation, public telephones, and sidewalks for pedestrians which can affect tourist satisfaction (Mukiroh & Setiyorini, 2012).…”

“…Tourists who visit a destination aim to relax get distracted by traf ic jam (Hermansyah & Waluya, 2012). As well as cultural issues, the in luence of global culture is also become a problem in Bali because it in luences the identity and character of people of Bali, many people of Bali have been in luenced by global culture (Mukiroh & Setiyorini, 2012). Based on several problems mentioned, this study tries to ind out the satisfaction of tourist (as dependent variable) in Bali based on travel motivation factors (as independent variables).…”