Seiring dengan lahirnya Permendesa PDTT Nomor 4 Tahun 2015 semakin memberikan peluang bagi desa dalam mengembangkan potensi ekonomi melalui BUMDes. Badan Usaha Milik Desa merupakan badan usaha yang didirikan dengan tujuan untuk membantu perekonomian dan mensejahterakan kehidupan masyarakat desa. Dalam mencapai tujuan tersebut, BUMDes harusnya memiliki pengelolaan yang profesional agar mampu bersaing dengan badan usaha lainnya. Salah satunya, BUMDes Mulya Bersama yang terletak di Desa Mulawarman Kabupaten Kutai Kartanegara. Melalui dukungan dari pemerintah desa, BUMDes ini mulai menjalankan kegiatan operasionalnya pada beberapa industri rumahan yang potensial untuk dikembangkan. Permasalahan Administrasi dan Pemasaran masih menjadi kendala dalam mengembangkan bisnis karena pengetahuan terkait hal tersebut masih relatif rendah. Pengabdian masyarakat ini bertujuan untuk memberdayakan BUMDes dengan memberikan pelatihan Administrasi dan Pemasaran dengan mitra sasaran BUMDes Mulya Bersama, PKK Desa Mulawarman. Output yang diharapkan dari kegiatan ini adalah agar para pengurus BUMdes dapat memahami mengenai administrasi dan pemasaran serta memiliki keahlian untuk mengimplementasikan secara langsung dalam kegiatan BUMDes.
This study aims to determine whether there is an influence of brand image and brand ambassador on purchase decision through brand trust as an intervening agent for MS Glow consumers in Samarinda City. This study used a quantitative method by collecting data by distributing questionnaires to respondents. The research was conducted on 100 female respondents in the age range of 17-41 years who live in Samarinda City and have purchased MS Glow Beauty Skincare. The sampling technique used in this study was non-probability sampling with purposive sampling method an online. The data that has been collected is then processed using the SmartPLS 3.2.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method. The results of the study show that there is a positive and significant influence on brand image and brand ambassadors on brand trust. However, brand image and brand ambassador have a negative and insignificant effect on purchase decision. Based on the results of the specific indirect effect, brand trust managed to mediate in a positive and significant way the influence of brand image and brand ambassador on purchase decision.
This study aims to examine Blue Bonds as a guarantee issued by the issuer (government and companies) as alternative financing. Compared to ordinary bonds that are issued only to meet the issuer's funding needs, the transaction results in Blue Bonds will be used to support marine protection, fisheries governance, waste and water pollution management, and the restoration of marine ecosystems. In this study, the author uses the method literature review sourced from journals, books, reports from related ministries, international financial institutions such as the World Bank, and news from national and international media. The results of this study indicate that by issuing Blue Bonds, the government and companies will get more funds from bond investors. Investors will receive a return in the form of a coupon (fixed interest rate) from the issuer and pay according to schedule and the initial principal investment. Not only that, the government and companies will get a good reputation among investors and actively contribute to Indonesia's maritime development.
River restoration is an activity to restore the river's condition to its original state. River restoration is one of the SDGs targets, namely target 6.6, Aquatic Ecosystems.The target of 6.6 SDGs is to conserve and restore water-related ecosystems such as mountains, forests, wetland vegetation, rivers, reservoirs and lakes. These SDGs targets will be successful with the participation of the surrounding community. In order to pursue this target, the Civil Engineering Study Program, Pancasila University has organized a community service program related to river restoration activities, in the Cimanuk-Cisanggarung river area, Cirebon. Community service activities are carried out by providing counseling about the importance of river restoration programs to high school teachers and assessing school readiness to form a water quality monitoring school partnership. To assess the understanding of river restoration and the readiness to establish partnership, a questionnaire was given. Based on the questionnaire analysis, it can be concluded that most of the participants (76%) stated that the river restoration program was important, and would be ready to partner with other schools (24%). This shows that program respondents are ready to form partnerships to support river restoration programs.
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