Technology and information in Indonesia are growing over time. The use of internet media is also growing and increasing. This growth is supported by the growing use of mobile devices, especially smartphones. This research aims to find out how much influence social media, e-lifestyle and digital culture have on the consumptive behavior of Go Food services in the Jakarta area. This study assessed in terms of consumptive behavior with the presence of social media, e-lifestyle and digital culture. By using a quantitative approach with research instruments in the form of questionnaires. The population used in this study was go food users in the Jakarta area with sampling techniques using Krejie tables of 270 respondents. The data analysis technique used in this study is multiple linear regression analysis using SPSS. Based on the results of the analysis in this study concluded that: (1) Social media has an effect on consumptive behavior; (2) E-Lifestyle affects consumptive behavior; (3) Digital culture affects consumptive behavior. Simultaneously social media, e-lifestyle and digital culture have an influence on consumptive behavior. The magnitude of influence shown by the coefficient of determination of 0.865 shows that 86.5% of consumptive behavior is influenced by social media, e-lifestyle and digital culture and the remaining 13.5% is explained by other variables not used in the study.
Di Indonesia pendidikan literasi keuangan khususnya pada anak usia dini masih jarang dilakukan baik pada lingkungan keluarga maupun sekolah. Pengenalan dan pendidikan tentang literasi keuangan belum banyak diberikan secara tepat dan terencana karena dianggap sebagai sesuai yang belum penting bahkan belum dibutuhkan. Hal ini juga yang menyebabkan mengapa pengetahuan, keterampilan dan sikap tentang kesehatan finansial keluarga belum mendapat porsi yang cukup di masyarakat.Edukasi literasi keuangan pada anak bukan hanya pengenalan uang dan nominal saja, namun pemahaman sebuah konsep mengelola keuangan secara tepat dan mampu mengontrol pengeluaran keuangan dengan membedakan mana yang menjadi kebutuhan dan mana yang hanya sekedar keinginan khususnya dalam masa pandemi COVID-19. Bagi anak-anak yang orang tuanya terdampak secara finansial ekonomi, kegiatan ini dapat mengajarkan anak-anak agar dapat mengelola uang yang mereka miliki dengan bijak. Dalam pelaksanaan kegiatan, tim PKM melakukan beberapa tahap yaitu Persiapan, Pelaksanaan, dan Evaluasi. Tahap persiapan meliputi perencanaan, survey dan analisa kebutuhan, penetapan masalah dan solusi yang diberikan. Tahap pelaksanaan meliputi edukasi, permainan, dan wawancara. Tahap evaluasi adalah mengolah dan menganalisis hasil wawancara. Berdasarkan hasil evaluasi dapat disimpulkan bahwa kegiatan edukasi literasi finansial berjalan dengan baik, dilihat dari tingginya antusias peserta selama kegiatan dan penambahan wawasan mengenai mengelola keuangan sejak dini.
Technology and information in Indonesia are growing over time. The use of internet media is also growing and increasing. This growth is supported by the growing use of mobile devices, especially smartphones. This research aims to find out how much influence social media, e-lifestyle and digital culture have on the consumptive behavior of Go Food services in the Jakarta area. This study assessed in terms of consumptive behavior with the presence of social media, e-lifestyle and digital culture. By using a quantitative approach with research instruments in the form of questionnaires. The population used in this study was go food users in the Jakarta area with sampling techniques using Krejie tables of 270 respondents. The data analysis technique used in this study is multiple linear regression analysis using SPSS. Based on the results of the analysis in this study concluded that: (1) Social media has an effect on consumptive behavior; (2) E-Lifestyle affects consumptive behavior; (3) Digital culture affects consumptive behavior. Simultaneously social media, e-lifestyle and digital culture have an influence on consumptive behavior. The magnitude of influence shown by the coefficient of determination of 0.865 shows that 86.5% of consumptive behavior is influenced by social media, e-lifestyle and digital culture and the remaining 13.5% is explained by other variables not used in the study. e-lifestyle and digital culture have an influence on consumptive behavior. The magnitude of influence shown by the coefficient of determination of 0.865 shows that 86.5% of consumptive behavior is influenced by social media, e-lifestyle and digital culture and the remaining 13.5% is explained by other variables not used in the study. e-lifestyle and digital culture have an influence on consumptive behavior. The magnitude of influence shown by the coefficient of determination of 0.865 shows that 86.5% of consumptive behavior is influenced by social media, e-lifestyle and digital culture and the remaining 13.5% is explained by other variables not used in the study.
E-commerce has been used in many business transactions because of its practicality and easiness for the users. In addition, it also provides easiness in control. The use of electronic money (e-money) as a non-cash payment alternative has a huge potential in decreasing the use of cash money. E-money provides faster and more comfortable transactions compared to the cash money, especially for the small-amount transactions. With e-money, every transaction is simpler, cheaper, and easier both for the buyers and sellers. One of the government interventions has recently been that every highway transaction can only be paid using e-money. This policy has resulted in a various response from the consumers or society at large. This research is aimed at exploring the perception of the consumers or society in Bandung on e-money policy for highway service payment. The method used in this research is a descriptive method. The data collection techniques used are literature study and questionnaire distributed to 100 respondents who ever used e-money in their transaction. The results of this research showed that the implementation of e-money is already good. But, there are some constraints in the aspect of service and technology. Those things are based on the measurement using the basic model of Technology Acceptance Model (TAM).
Along with the development of technology, the way to buy clothing products has also shifted. Purchases through an offline store where consumers come directly to the store to buy, and through online stores where consumers can shop through gadgets anytime and anywhere. The purpose of this study was to determine the perceptions and differences of offline store and online stores displays. The method used was descriptive and quantitative about 400 respondents in the city of Bandung. Whereas previously the respondents had also accessed or purchased women's clothing products through offline and online stores. Based on the results obtained there are differences between offline and online store displays. In terms of practicality in buying and time, online stores get a good response, while in the information and quality of products, online stores get less response. Regarding prices, there is no significant difference between offline and online stores. Although there are differences between offline and online stores, they do not turn off the market and the sales system that is carried out between the two shops. Because these differences make the two stores unique. But overall the online store is more in demand because of its ease when accessed by consumers. Keywords: offline shop, online shop, display
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