This study aims to understand the behavior of social media users in creating and utilizing User Generated Content (UGC) in trip planning (before, during, and after the trip), and to inform which social media that is mostly used by users. Through understanding the behavior of social media users in creating and utilizing UGC, this reaearch is expected to contribute to the tourism organization in formulating promotion strategies in social media effectively. A survey is conducted to collect research data from 180 of communication students. This research found that Instagram (used by 96.7% of respondents) and Kaskus (used by 6.7% of respondents) have significant influence towards users in utilizing and creating the UGC in trip planning. Keywords: User Generated Content, Social Media, Tourism Abstrak Penelitian ini bertujuan untuk mengetahui perilaku pengguna media social dalam memanfaatkan dan menciptakan User Generated Content (UGC) dalam melakukan perencanaan perjalanan (sebelum, ketika, dan setelah perjalanan). Selain itu, penelitian ini juga ingin mengetahui media sosial yang paling sering digunakan oleh pengguna dalam memanfaatkan dan menciptakan UGC. Dengan memahami perilaku pengguna media sosial dalam menggunakan dan menciptakan UGC, penelitian ini diharapkan dapat berkontribusikan kepada organisasi pariwisata dalam merencanakan strategi promosinya dengan efektif. Sebuah survey kepada 180 orang mahasiswa Ilmu Komunikasi telah dijalankan untuk menghimpun data penelitian. Penelitian ini menemukan bahwa Instagram (digunakan oleh 96,7% respponden) dan Kaskus (digunakan oleh 6,7% responden) memiliki pengaruh yang signifikan kepada pengguna dalam memanfaatkan dan menciptakan UGC untuk merencanakan kegiatan wisata.
Demi mewujudkan Indonesia yang maju di masa depan, masyarakat desa perlu memiliki kemampuan dalam memiliki sumber daya manusia unggul yang mampu memanfaatkan teknologi informasi. UMN sebagai universitas yang memiliki tanggung jawab untuk melaksanakan Tridharma Perguruan Tinggi berperan penting dalam hal tersebut, telah bekerjasama dengan Desa Kemuning terutama dengan SDN Kemuning untuk pembuatan materi edukasi online yang dapat diakses melalui Learning Management System (LMS). Dari hasil observasi serta diskusi dengan para guru di SDN Kemuning ditetapkan mata pelajaran terkait sirkulasi darah untuk dibuat video pembelajaran digital. Dari pelaksanaan program ini, para siswa SDN Kemuning sudah mulai diperkenalkan dengan teknologi serta pembelajaran daring yang dapat diakses kapan saja dan di mana saja. hal ini juga mendukung proses literasi digital kepada para anak muda serta guru-guru.
The Shinkansen is the fastest bullet train in Japan. Shinkansen greatly improve the tourism economy in some cities in Japan. Shinkansen is extremely handy for foreign visitors and reduces the cost of visiting numerous places in Japan. As is known, MRT in Jakarta is one of the collaborative projects between Japan and Indonesia. Indonesia also has a 'semi-fast' train that travels between Jakarta and Surabaya at 140-145 km/hour. Learning from the Shinkansen in Japan, the Indonesian Semi-High-Speed Train also has the potential to increase the tourism sites in Indonesia with the help of a 'push and pull strategy.' This case study used interviews and literature reviews for data collection. In this study, after data was collected, it was used to analyse the mode of transportation for tourism destinations and the marketing strategy that can be used for this research. The result of this study is that Indonesia can also imitate the implementation of tour packages from Japan's railway and tourism system. Shinkansen connects tourist destinations in various cities (intercity), and it is hoped that the semi-fast train built by the Indonesian government can do the same thing. Railways as tourism transport are only one thing in developing tourist destinations. The other thing is, of course, related to integrated tourism planning
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