Human resource management (HRM) in public organizations managed based on a balanced scorecard requires a different narrative on the map of strategic goals than in private organizations. However, this issue is not widely recognized and discussed. This study aims to identify strategic goals and outline an HRM strategy with a stakeholder approach from a corporate culture perspective based on a balanced scorecard by examining and highlighting areas that should be included in the revised narrative. This exploration was carried out through qualitative research, particularly a thematic analysis based on data from the Kish Free Zone Organization. Therefore, using the themes obtained, a human resources strategy map was presented based on a balanced scorecard. The six-step Clarke-Braun process and the three-step Attride-Stirling thematic classification method were combined into a thematic network, and a seven-step research process was created. Data was collected through interviews with stakeholders in the Human Resources (HR) unit. These stakeholders are (1) HR employees (2) employees of other entities (3) senior and middle management (4) family of employees (5) HR department of related companies (6) retirees, and (7) customers of this entity. To identify strategic goals and a human resource strategy map, 187 main topics, 39 organizational topics, and 12 global themes were identified after transcription of the interviews, including (1) the development of family policies (2) promoting the well-being, health, and well-being of employees (3) improving productivity HR department (4) promoting the human dignity of the staff (5) developing an organizational culture based on customer orientation and innovation (6) empowering employees (7) development HR information system (8) strategic recruitment and retention of employees (9) performance management and development employees (10) strategic transformation of HRM based on research and process reform (11) adjusting the allocation and use of the HR budget to the organization's strategy and (12) improving the accounting mechanism for the personnel budget. This study is innovative due to the proposed approach to redesign the strategy map and the balanced scorecard from a human resource management perspective, methodically, due to adopting a combined thematic analysis process and constructing related narratives and stakeholder approaches from a corporate culture perspective.

Abstract. Employee turnover is one of the most important phenomena in the study of individuals' organizational behavior. For this reason, organizations able to identify effective factors in employee turnover are more likely to employ more effective policies and methods to maintain their human resources before they leave the organization. This study aims to investigate the impact of corporate social responsibility and internal marketing on employee turnover intentions, considering the mediating role of organizational commitment. The present research is practical in purpose, descriptive in data collection methodology and a survey research in type. The research population consisted of all employees in all Tehran branches of the Melli Bank of Iran, amounting to 9405 people. The Cochran formula was used to determine the sample size, which yielded a sample size of 369 people. This research employs the clustering method for sampling and a standard survey for data collection. The statistical method utilized in this study is the structural equation method and all statistical analysis was performed using SPSS19 and AMOS23 softwares. Testing the research hypotheses revealed that social responsibility and internal marketing have a positive and significant effect on organizational commitment and organizational commitment has a significant negative impact on employee turnover intentions. Also, organizational commitment completely mediates the negative impact of social responsibility and internal marketing on the employee turnover intentions.

Contribution:It is recommended that the officials of organisations should pay attention to spirituality in the workplace and the humility of managers and supervisors towards employees in order to promote work ethics. Further, it can be concluded that organisations can increase the ethical behaviours of employees by promoting the components of organisational spirituality.

Los medios sociales desempeñan un papel importante en muchos aspectos de la vida organizacional y se han vuelto cada vez más importantes en las decisiones de reclutamiento de personal. El propósito de este estudio es comprender los asuntis clave en el uso de la huella en Internet en el proceso de reclutamiento, mediante el análisis del tema como método de investigación, se entrevistaron 10 gerentes del departamento de recursos humanos de bancos iraníes que fueron responsables del reclutamiento de empleados. Nueve temas surgieron del análisis: (a) el uso de la huella en Internet aumenta la complejidad de los procesos de empleo; (b) el uso de la huella en Internet en los procesos de empleo conduce a la optimización y la adquisición de visiones con respecto a los solicitantes de empleo; (c) el impacto y el importante papel positivo de las redes sociales en el mantenimiento de los empleados; (d) la conexión de las redes disponibles en las redes sociales conduce a la detección de oportunidades recíprocas y a la construcción de puentes entre los solicitantes de empleo y los empleadores; (e) la función y la implicación deseada de las redes sociales en los procesos posteriores al empleo; (f) la necesidad de actualizar el conocimiento de los gerentes de recursos humanos con respecto a los cambios continuos en las condiciones ambientales; (g) la necesidad de ofrecer una oportunidad a los solicitantes de empleo en puestos de alto nivel dentro de una organización para explicar los resultados negativos de la información recopilada a través de la huella en Internet del solicitante en el ciberespacio; (h) la necesidad de medir la precisión de la información recopilada de las redes sociales; (i) la necesidad de educar, construir cultura y crear las infraestructuras esenciales para el uso de las redes sociales en la sociedad y entre los empleados. Los resultados de este estudio proporcionan información sobre los efectos de las huellas en Internet en las decisiones de reclutamiento, la reducción de las medidas disciplinarias y el despido de empleados.

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