The primary purpose of this article is to conduct the bibliometric review of corporate social responsibility, accounting, and auditing-related 405 publications from the Scopus database and in the A*, A, and B category of Australian Business Deans Council’s journal quality list. We have conducted a descriptive analysis that presents the annual publication and citation trend, collaboration pattern, most influential articles, and most productive and influential journals, authors, countries, and organizations. In contrast, network analysis includes the country co-authorship, journal citation, author keyword co-occurrence, journal co-citation, and bibliographic coupling of documents. At last, we have reviewed the contents of bibliographic-based clusters to present past and present CSR, accounting, and auditing and found the gap that can help in future research by stakeholders.
Social marketing tends to use commercial marketing tools and strategies to change people’s behavior for the betterment of the individual. Social marketing campaigns are used to deliver messages tothe target groups. Social marketing campaigns disseminate information to the target groups to bring awareness about social causes or issues. The campaign provides messages to modify the knowledge, attitudes and behaviour of a large proportion of the population. This paper discusses the 8 Ps of social marketing mix (product, price, place, promotion, public, policy, partnership, and purse strings) and its application during the global pandemic of COVID-19. The comprehensive qualitative synthesis did of previously published information. The original research articles were extracted from google scholar in November 2021 by using search keywords “social marketing” OR “social marketing mix” AND“COVID-19” OR “ Coronavirus Disease 2019”. The study’s primary finding of this paper was that social marketing mix strategies (8 ps) had significantly applied to increase public awareness during the global pandemic of COVID-19. In addition, the research paper identifies some emerging areas for future research. The quantitative review techniques would be a valuable future extension such as systematic,bibliometric, and meta-analysis. This research paper offers an application of social marketing mix strategies to prevent such a pandemic and provides a guide for future research on social marketing mix.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.