E-Service has become of great importance to both companies and researchers alike during the last decade. So, E-Service helping the banks in building a good relation-ship with their customers. However, The main aims of this study are to investigate. Does E-Service Quality affect E-Customer Satisfaction in Egyptian Banks? the study collected 140 surveys from respondents who use online service in different branches banks located in Cairo City in Egypt. Factor analysis has shown a significant impact between e-service quality and e-customer satisfaction. The regression analysis showed a significant correlation between all the variables of the e-service quality and e-customer satisfaction except Empathy.
The aim of this research is to identify the extent to which the banking sector in Saudi Arabia has adopted the strategy of the Blue Ocean in enhancing competitive advantage. The study measured the effect of the blue ocean strategy dimensions (Eliminate, Reduce, Raise, Create) on competitive advantage. The research collected 96 surveys from employees from Al Rajhi Bank in Riyadh. The results of the factor analysis showed that the strategy of the Blue Ocean affects competitive advantage. The regression analysis also showed a significant correlation between the dimensions of the Blue Ocean strategy and competitive advantage.
The objective of the research is to identify the extent to which Saudi citizens understand the social marketing activities of KSA within the 2030 Vision and its impact on their attitudes. It explores also the impact of the demographic factors on the attitudes of the Saudi citizens within the scope of the KSA 2030 Vision. 200 sheets constituting the sample of the research have been analyzed. To achieve the objectives of the research, the researcher prepared a survey questionnaire which includes in its final shape (31) items. The validity of the questionnaire was tested by a committee of specialists. Also, the reliability of the questionnaire was tested using (Cronbach-Alpha) coefficient. The researcher used the statistical methods of arithmetical averages, standard deviations, and the ordinal importance of all the research variables and the components of each variable through the program (SPSS). The results of the research show that the social marketing activities of the KSA within the 2030 Vision have contributed to the influence of the citizens' attitudes on the vocabulary of the research sample, and that there is a difference in the attitudes of citizens about the KSA 2030 Vision in terms of demographic variables (age, income, educational levels). The research did not prove the difference in citizens' attitudes towards the KSA 2030 Vision in terms of (gender).
Women's participation and activation of their role in societies are central goals among the UN's global aims. This research accomplished the following objectives: first, expands the existing knowledge of women's intentions and their startup desirability for small projects; second, explores the perceived outcomes; and third, develops an action plan based on the current constraints women face when leading small and medium-sized enterprise (SME) projects. Data were collected from an online questionnaire of 433 entrepreneurs based in Saudi Arabia (26.3% university staff, 23.1% project starters, 22.9% bank loan holders, 16.2% university students, and 11.5% leaders). The partial least squares path modeling (PLS-SEM) was used to analyze the collected data. Findings confirmed that women entrepreneurs' preferences for small projects were positively influenced by their intentions, education, personality traits, and types of SME projects. Preferences for small project startups were found to have a direct psychological, social, and economic effect. Moreover, results showed the suggested relevance of the combined model in predicting the preferences of women entrepreneurs starting SMEs (explained variance = 72%). This paper's conceptual framework contributes to current literature on women's entrepreneurship in a leading Arab country. The authors developed an action plan to bridge the gap between women's entrepreneurship in practice and theory. This action plan is the first exertion to help policymakers in Arab countries better control constraints encountered by women entrepreneurs.
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