The Role of the Blue Ocean Strategy in Achieving a Competitive Advantage: An Empirical Study on Al - Rajhi Bank - KSA

Shared, Hany Aly

doi:10.30543/8-2(2019)-2

Cited by 3 publications

(6 citation statements)

References 5 publications

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“…Eliminate is identifying elements or activities in the school that can be eliminated because they are not important or do not contribute significantly to the unique value proposition, service and quality (Shared, 2019). Nature schools eliminated the uniform dress code as required in schools in general.…”

Section: Discussionmentioning

confidence: 99%

Blue Ocean Strategy: Review of Applications at Nature Elementary School Purwakarta

Bintang Kejora,

Nurdin,

Prihatin

2024

AIJP

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This study aims to investigate and describe the application of the blue ocean strategy (BOS) in the Nature Elementary School Purwakarta. This research is a qualitative description model. Data collection is done through interviews, documentation, and observation. Respondents involved foundation managers, supervisors, school principals, teachers, parents, students, and community leaders who understand the development of education. Data were analyzed using triangulation techniques. The results showed that the Purwakarta nature elementary school was successful in implementing the blue ocean strategy through the creation of innovation, differentiation and quality improvement through the 4 steps of BOS Eliminate, Reduce, Raise, Create (ERRC). Philosophy, vision and mission, curriculum development, flagship programs, improvement of infrastructure, the use of technology and the development of human resources are key components that will enable the school to create its own blue ocean space. Another finding is that institutions without uniqueness and superiority tend to make them take pseudo advantages which make them just imitate and eventually get tired and give up in competition. So it is important to make blue ocean as a tool for educational organizations to be at an advantage without competition by implementing blue ocean strategy scientific procedures that have proven successful in business, industry and also education.

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Section: Discussionmentioning

confidence: 99%

Blue Ocean Strategy: Review of Applications at Nature Elementary School Purwakarta

Bintang Kejora,

Nurdin,

Prihatin

2024

AIJP

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“…It focuses on the creation of new demand, the capture of unexplored market spaces, and the domination of restructured industry boundaries (Karaoulanis, 2018). Empirical evidence from diverse studies reaffirms the pivotal role of these strategies in achieving sustainable and improved performance, including market share and production expansion (Shared, 2019). For organizations, the Blue Ocean Strategy offers a strategic path to performance and competitive advantage within their respective industries (Utami, 2021).…”

Section: Blue Ocean Strategy and Firm Performancementioning

confidence: 99%

Analysis of Blue Ocean Strategies on the Performance of Roofing Sheet Manufacturers in Kenya

Mutua,

Chacha

2024

East Afr. j. bus. econ.

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The production and uptake of locally manufactured roofing sheets have been on a steady downward trajectory over the last ten years, leading to a significant decline in revenue and employment in the sector. Kenya's roofing sheet production fell more than 8 percent in 2019 following a decline that started with weakening demand in 2010. Blue ocean strategies prescribe a path to positively sustaining performance by shifting firms from cut-throat market competition (the red ocean) to a wide-open new, uncontested market space (the blue ocean). The main purpose of this study was to analyse the effect of blue ocean strategies on the performance of roofing sheet manufacturers in Kenya. The specific objectives of this study were to establish the effect of value innovation strategy, examine the effect of customer acquisition strategy, evaluate the effect of competitor elimination strategy on the performance of roofing sheet manufacturers in Kenya. The study adopted a mixed research method and employed a descriptive research design. The target population consisted of 241 employees drawn from all the fifteen (15) roofing sheet manufacturers in Kenya registered with the Kenya Association of Manufactures (KAM), from whom a sample size of one hundred and twenty-seven (127) employees was selected using the Krejcie and Morgan table formula. The findings of this study have illuminated a statistically significant positive effect of Blue Ocean strategies on firm performance, albeit with variations among specific strategies. These statistics imply that 51% of the variance in the performance of roofing sheet manufacturers can be attributed to the adoption of the blue ocean strategy. Consequently, the study recommends that roofing sheet manufacturers must prioritize the adoption of need-based value innovation and customer acquisition strategies overall blue ocean strategies over any other strategies therein to ensure sustainable performance

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“…Yet, in the end, the achievement of BOS can be considered a competitive advantage. few studies in the past were related to the implementation of the BOS with the achievement of competing superiority such as Shared (2019) in Saudi Arabia and Bataineh and Alomyan in Jordan.…”

Section: Blue Ocean Strategy and Competitive Advantagementioning

confidence: 99%

“…According to Shared (2019) the four-dimensional influence of the BOS referred to as The Four Action Framework on competing excellence. The author found that BOS's dimensions are positively influence the performance of Al-Rajhi Bank of Saudi Arabia.…”

Section: Blue Ocean Strategy and Competitive Advantagementioning

confidence: 99%

“…While the eliminate element which has no positive effect on competing excellence. Some other studies have been done by Namboodiri et al (2019), Dehkordi et al (2012), Hanifah et al (2015), and Shared (2019). Bibliography study conducted by Namboodiri et al (2019) By reviewing BOS related articles and analyze them using the grounded theory method.…”

Section: Blue Ocean Strategy and Competitive Advantagementioning

confidence: 99%

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The Adoption of Blue Ocean Strategy to Sustain Competitive Advantage in the Syrian Food Industry

Massoudi

Ahmed

2021

UKHJSS

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This study aims to detect the extent of adoption of the Blue Ocean Strategy in the Syrian ‎food industry companies and its role in improving its competitive advantage. Syrian ‎Companies need to shape their blue ocean strategy in accordance with consumer value, ‎price, cost, and adoption. This permits them to construct a feasible business model and ‎ensure that profits from the blue ocean is created. The study used descriptive-analytical ‎approach. The data were composed of a questionnaire distributed to 293 personnel ‎working in 85 Syrian food companies. Statistical Package for Social Science (SPSS 22) were ‎applied to analyze the data. The result showed there are a substantial interest by Syrian ‎food companies to adopt Blue Ocean strategy indicators in its operations. Also, there was ‎a significant relationship between the adoption of Blue Ocean Strategy and the ‎improvement of sustainable competitive advantage for the investigated companies. The ‎researchers suggested that Syrian companies should emphasize on the importance of the ‎innovation indicator and its role in producing new brands and creating markets free of ‎competition which sequentially contributes to increase in the company's market share. The ‎study achieves a qualitative benefit for both researchers and academics about the concept ‎of BOS because it is the first study that introduces the BOS and its impact on sustainable ‎competitive advantage in Syrian‎.

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The Role of the Blue Ocean Strategy in Achieving a Competitive Advantage: An Empirical Study on Al - Rajhi Bank - KSA

Cited by 3 publications

References 5 publications

Blue Ocean Strategy: Review of Applications at Nature Elementary School Purwakarta

Blue Ocean Strategy: Review of Applications at Nature Elementary School Purwakarta

Analysis of Blue Ocean Strategies on the Performance of Roofing Sheet Manufacturers in Kenya

The Adoption of Blue Ocean Strategy to Sustain Competitive Advantage in the Syrian Food Industry

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