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Proliferation of large public displays in urban cityscape gives rise to applications distributed between public displays and mobile devices. However, real deployment of distributed applications on top of this new infrastructure is challenging as no commonly accepted architectural solutions exist to rely on. In this paper, we present a platform supporting distributed application user interfaces on interactive large public screens and personal mobile devices. We demonstrate the functionality and potential of our approach by presenting a deployment of the platform with multiple distributed applications in authentic setting in a city center. We found this platform feasible to deploy interactive, appealing services on top of, and a non-cost information pick-up service as the most appealing to users.

Most studies take for granted the critical first steps that prelude interaction with a public display: awareness of the interactive affordances of the display, and enticement to interact. In this paper we investigate mechanisms for enticing interaction on public displays, and study the effectiveness of visual signals in overcoming the 'first click' problem. We combined 3 atomic visual elements (color/greyscale, animation/static, and icon/text) to form 8 visual signals that were deployed on 8 interactive public displays on a university campus for 8 days. Our findings show that text is more effective in enticing interaction than icons, color more than greyscale, and static signals are more effective than animated. Further, we identify gender differences in the effectiveness of these signals. Finally, we identify a behavior termed "display avoidance" that people exhibit with interactive public displays.

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