How journalists perceive public opinion is important in democracies. These perceptions help journalists to construct meaningful stories and might influence news content. However, little is known about how accurate journalists' perceptions of public opinion actually are. Using a survey with Belgian (Flemish) political journalists, we analyze their perceptions of public opinion on concrete policy proposals, next to their general political leaning. We combine the estimates from journalists with evidence about 'real' public opinion, collected through a parallel citizen survey. Further, our quantitative survey results are complemented with qualitative explanations offered by journalists themselves. We find that the surveyed political journalists perceive their outlets' audiences' political leaning as more right-wing than their own. Regarding specific policy issues, the political journalists perceive the public almost consistently as being more right-wing than they actually are. Right-wing journalists are better at correctly assessing public opinion. Moreover, the more experienced journalists are, the smaller the right-wing bias in their estimations. Journalists seem to be well aware of their own center-left leaning and overcompensate for, rather than project, their own leaning in their assessment of public opinion. In all, our study shows that looking into journalists' public opinion perceptions is a relevant and promising research track.
Food risk and the safety of foodstuffs in the aftermath of contamination are highly sensitive issues to communicate. Food risks receive extensive attention from the news media, which requires messages to be carefully drafted to minimize harm and avoid unnecessary boycotts. Once a food risk is deemed eliminated, communication efforts must rebuild trust among consumers. The latter is a particularly difficult task after radiological contamination. This study tests whether numerical messages, narrative messages, or messages combining both elements are more effective in persuading the public to consume foodstuffs from Fukushima, a region that continues to battle stigma since the nuclear accident in 2011. We employ a survey-embedded experiment on a sample of the general Belgian population (N = 1085), during which respondents are presented with a mock news article presenting either a (1) numerical, (2) narrative, or (3) a combined message and test their subsequent evaluation of the article. We find that the numerical message leads to significantly higher perceived credibility and message acceptance than both the combined and the narrative message. Furthermore, we find that attitudes towards nuclear energy have a strong independent effect on message acceptance and evaluation, with those respondents who report a more positive stance towards nuclear energy more readily accepting the message. Food risk and safety communication may thus benefit from adopting a more detached, numerical approach for sensitive issues.
Within the European project CONFIDENCE, an extensive research programme has been conducted on a range of different tools, including Apps, SMS, numerical, narrative or mixed news messages and videos linked to uncertainty communication following potential nuclear or radiological emergencies. For this purpose, qualitative and quantitative research methods were applied in different European countries. Based on the results of these studies, we have formulated guidelines for efficient and effective communication about uncertainties that can be used in nuclear or radiological emergencies.
Intake of stable iodine intake is considered as an effective countermeasure for reducing the risk of thyroid cancer in an eventual release of radioactive iodine following nuclear accident. However, there are a number of value and social uncertainties that are likely to impact on accident management. These include differences in public response as well as decisions made by emergency management actors during an actual incident. In order to explore these sources of uncertainty, this paper explored social uncertainties related to the potential administration of stable iodine. First, public understanding and compliance with the advice of authorities was studied by surveys, showing that less than half of the public knew when iodine tablets should be taken, or understood their protective role. There were also country specific differences in the level of expected compliance with authorities’ advice. Second, social uncertainties were identified through observations of emergency exercises; these were revealed to be mainly related to timing, public response, communication, effectiveness, cross-border issues and first responders. Third, studies on factors influencing communication about stable iodine were carried out and showed that public understanding and compliance with advice could be improved by communicating numerical and narrative information. Overall, the results indicate that enhanced focus on social uncertainties during the preparedness phase may improve the effectiveness of stable iodine administration in case of an emergency.
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