The Role of UNPERBA’s Social Media As A Digital Marketing Strategy on The Interest Of Students’ Enrollment. The aim of this study is to examine the role of Universitas Perwira Purbalingga’s social media as a digital marketing strategy on the interest of students’ enrollment at Universitas Perwira Purbalingga (UNPERBA). The qualitative method approach was implemented in this study by appliying one on one interview with UNPERBA current students as the participants. The data was collected and interpreted verbatim with the number of participants was determined by the saturation. The result showed that UNPERBA’s social media is playing an important role for the potential students to seek detail information about UNPERBA before choosing to enroll. Thus, the participants give recommendation that UNPERBA need to post more about the students’ activities and Study Program activities to increase the interest of students’ enrollment.
Tujuan penelitian ini adalah mengetahui pengaruh dari persentase inokulum dan waktu inkubasi terhadap kemampuan isolat bakteri asetogenik untuk memproduksi total asam tertinggi serta mengetahui karakteristik dari isolat bakteri tersebut. Rancangan Acak Kelompok (RAK) disusun secara faktorial dengan dua faktor yaitu persentase inokulum (I) (10%, 15%, 20%) serta faktor waktu inkubasi (W) (24 jam, 48 jam, 72 jam). Kombinasi perlakuan terbaik pada isolat bakteri asetogenik dalam menghasilkan asam adalah I1W1, yakni persentase inokulum 10% dan waktu inkubasi 24 jam. Pada perlakuan ini kadar asam asetat yang dihasilkan adalah 3,853%, pH 5,544, total bakteri 7,7 x 107 CFU/ml, dengan kadar glukosa 2,5237%. Karakteristik dari isolat bakteri asetogenik terpilih secara morfologi koloni yaitu memiliki kenampakan warna putih, bentuk tidak beraturan, permukaan (elevasi) datar, dan tepi yang bergelombang. Berdasarkan morfologi sel, isolat bakteri merupakan bakteri Gram negatif bentuk batang. Berdasarkan identifikasi secara biokimia, isolat bakteri ini adalah Acinetobacter sp dengan probabilitas 51,25%.
Tokopedia mengimplementasikan sistem diskon bagi konsumen hingga mencapai 90% untuk satu produk, yang berdampak pada pembelian impulsif. Adanya diskon membuat persepsi harga terhadap suatu produk tidak lagi dapat menggambarkan kualitas produk tersebut. Semestinya penerapan diskon menjadi metode pemasaran untuk meningkatkan daya beli konsumen dengan tetap melindungi kepentingan konsumen. Tujuan penelitian ini untuk melakukan analisa persepsi harga produk yang timbul pasca penerapan diskon di Tokopedia dalam perspektif bauran pemasaran dan perlindungan konsumen. Penelitian dengan metode kualitatif dan pendekatan fenomenologi ini memanfaatkan data sekunder serta observasi dan wawancara. Pengambilan sample menggunakan teknik puposive sampling. Hasil penelitian ini menunjukan bahwa diskon produk menjadi metode promosi sekaligus penerapan harga yang dapat membangun persepsi harga produk bagi konsumen. Kualitas produk tidak hanya digambarkan melalui persepsi harga, tetapi merek produk dan branding marketplace. Hak konsumen Tokopedia dapat dilindungi dengan cara pelaku usaha menuliskan deskripsi produk secara jelas, lengkap dan jujur, sebagaimana ketentuan undang-undang perlindungan konsumen.
Abstract. Business and Financial Management Training for Savings and Loan Cooperative Employees. Community service is carried out with the aim of providing an introduction to business management for the management and employees of savings and loan cooperatives. The introduction of business management is expected to be able to improve the competence of management and employees, especially in carrying out business management functions, both from marketing, finance and human resources. The method of this activity is an introduction to the concept of business management and its role in building competitive advantage. Management and employees are given an understanding of business management functions, both from marketing, finance and human resources in order to improve the ability of management and employees in cooperative management. Service activities are carried out with a face-to-face method. Implementation of activities carried out by means of lectures on the concepts of business management functions and their application in cooperatives. Service activities carried out well and smoothly. Participants enthusiastically discussed management problems faced in savings and loan cooperatives. Keywords: Cooperative, Business Management
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