Aim: The aim of this paper is to find if marketing and branding methods can help set up green brands and initiate green intention of utilization into modern lifestyles in the latest context where eco products are more and more available. The definite aim of this study is to analyze the impact of Green perceived risk, Green perceived trust, value, brand image, Green advertisement and awareness on green purchase intention of customer.Design/methodology/approach: This paper explains the theory of green marketing to see how customers are convinced to purchase greener products. It also shows the empirical consequences of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were conducted to 150 respondents visiting different supermarkets. The questionnaires were processed and analyzed with the statistical software SPSS, using different techniques like descriptive, correlation and factor analysis. Findings:The findings give some exciting clues regarding customers" perceptions on
Purpose This era is the time for upskilling and producing workforce that is capable of effectively dealing with the day-by-day increasing demand of the industry. As the world is changing, its needs are changing in the same way and at the same speed. The world has become more digitized now. Moreover, we have a dramatic shift from Education 1.0 to Education 4.0 these days. The world now is practicing the internet of things, cloud storage, cyber-physical system and artificial intelligence. The purpose of this study is to identify the factors that affect the level of motivation toward the integration and implication of Industrial Revolution (IR) 4.0 in the education system of Pakistan by considering the Government policies. Design/methodology/approach For analyzing these factors, 150 research articles were sought out, out of which 84 were chosen for reviewing purpose based on the authentication of and relevance to this study by considering the Pakistani context. All the research articles have been selected from reputed indexed journals from databases (Scopus and Web of Science). Findings The findings of this review suggest that many factors affect the motivation toward integration and implementation of IR 4.0. These factors mainly include human factors, intrinsic values and influencing factors. Moreover, there is no such framework that provides the base to Education 4.0 in Pakistan because the things exist but are not systematic. Educators are motivated, but there are no resources; policies are there, but there is no practice or implementation. Pakistan is lacking in the latest trends related to Education 4.0 and even has no experience because people are used to doing things manually, but technology is the need of this era. Furthermore, the findings of this study will be useful for developing a systematic plan or a framework of the integration and implication of IR 4.0 that ultimately gives rise to Education 4.0 in the education system of Pakistan. Originality/value To the authors’ knowledge, no other study has been conducted on this topic in Pakistan. Also, there is a very little work done on this topic anywhere else in the world. The world is still exploring the IR 4.0, and our topic is solemnly related to these resolutions. Thus, there is a very little amount of literature related to this study.
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