PurposeIn this research, the authors focus on mobile cloud computing (MCC) collaboration apps that are multiplatform and send the users’ data to the cloud. Despite their benefits, MCC collaboration apps raise privacy concerns, as the users’ information is sent to the cloud where users lack direct control. This study aims to investigate why users disclose information to MCC apps despite privacy concerns and examine the effect of security and assurance mechanisms (i.e. privacy policies and ISO/IEC 27018 certification) on users’ perceptions and information disclosure. Based on three surveys conducted in 2016 (n = 515), 2017 (n = 505) and 2018 (n = 543), this study finds mixed results regarding the relationships among security, assurance mechanisms, utilitarian benefits and information disclosure.Design/methodology/approachThis study conducted three scenario-based surveys in the USA in 2016 (n = 515), 2017 (n = 505) and 2018 (n = 543).FindingsThis study finds mixed results of relationships among security, assurance mechanisms, utilitarian benefit and information disclosure.Originality/valueWith proliferation of MCC apps, the investigation of how users make privacy decision to disclose personal information to these apps is sparse. This study, for the first time, investigates whether the signals of assurance mechanism decrease users’ privacy concerns. This study also examines the interplay between security and privacy within information disclosure behavior. Finally, this study was conducted in 3 years to enhance the generalizability and robustness of findings.
Purpose
This study aims to argue that user’s continued use behavior is contingent upon two perceptions (i.e. the app and the provider). This study examines the moderating effects of user’s perceptions of apps and providers on the effects of security and privacy concerns and investigate whether assurance mechanisms decrease such concerns.
Design/methodology/approach
This study conducts a scenario-based survey with 694 mobile cloud computing (MCC) app users to understand their perceptions and behaviors.
Findings
This study finds that while perceived value of data transfer to the cloud moderates the effects of security and privacy concerns on continued use behavior, trust only moderates the effect of privacy concerns. This study also finds that perceived effectiveness of security and privacy intervention impacts privacy concerns but does not decrease security concerns.
Originality/value
Prior mobile app studies mainly focused on mobile apps and did not investigate the perceptions of app providers along with app features in the same study. Furthermore, International Organization for Standardization 27018 certification and privacy policy notification are the interventions that exhibit data assurance mechanisms. However, it is unknown whether these interventions are able to decrease users’ security and privacy concerns after using MCC apps.
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