Being at the cutting edge of online shopping: Role of recommendations and discounts on privacy perceptions

Venkatesh, Viswanath; Hoehle, Hartmut; Aloysius, John; Nikkhah, Hamid Reza

doi:10.1016/j.chb.2021.106785

Cited by 26 publications

(26 citation statements)

References 117 publications

(145 reference statements)

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“…Validated measures from prior research were utilised to assess the study constructs (i.e., Adhikari and Panda, 2018 ; Cohen, 1988 ; Dinev and Hart, 2006 ; Jiang et al, 2019 ; Ray et al, 2011 ; Venkatesh et al, 2021 ; Venkatesh et al, 2021 ). We used multiple items to assess all the research constructs.…”

Section: Methodsmentioning

confidence: 99%

The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19

Alzaidi

Agag

2022

Journal of Retailing and Consumer Services

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Section: Methodsmentioning

confidence: 99%

The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19

Alzaidi

Agag

2022

Journal of Retailing and Consumer Services

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“…Lastly, research has shown that livestream shopping is growing fast and modifying consumer behavior. Nonetheless, as with any other technology, we can identify several different user profiles regarding online shopping behavior (Venkatesh et al, 2021; Xu‐Priour et al, 2017) or even internet usage. At one extreme, some users are online viewers while others are more experienced shoppers (Keng Kau et al, 2003; Xu‐Priour et al, 2017).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

To buy or not to buy? The impulse buying dilemma in livestream shopping

Miranda,

Borges‐Tiago,

Tiago

et al. 2024

Psychology and Marketing

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Livestream shopping can potentially contribute to impulse buying because this format's immediacy and interactive nature may induce viewers to make unplanned purchases. As a relatively new concept, livestream shopping is still being explored by retailers and consumers alike. Given its rapid rise in recent years, understanding this phenomenon and its potential is crucial. We applied a two‐study strategy to understand the influencer and environmental characteristics that may affect users' impulse‐buying behavior, adopting a stimulus–organism–response framework in both studies. We applied a partial least squares structural equation model to the gathered data (671 questionnaires), revealing that perceived usefulness influences impulse buying more than perceived enjoyment. This difference is more vivid for more experienced livestream shoppers, who tend to value perceived usefulness under the influence of streamer characteristics. With a qualitative approach, the second study evaluated the performance of a top‐streaming influencer in China to determine whether the survey's most influential variables were adopted during the most successful sale ever. Our findings suggest that endorser style and promotion strategies (scarcity and sales promotions) affect consumer behavior. This study thus provides firms with insights into effectively influencing consumers' impulse‐buying behavior in livestreaming commerce.

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“…Kenyamanan berbelanja (Anwar et al, 2021;Pham et al, 2020) menjadi faktor utama yang dipertimbangkan oleh konsumen. Kenyamanan bersifat subyektif karena bentuknya beragam -yang bersumber dari kemudahan berbelanja online, seperti potongan harga (Venkatesh et al, 2021), harga yang kompetitif (Seduram et al, 2022), dan pelayanan pelanggan yang baik (Cao et al, 2018;Rita et al, 2019). Wirausaha Muda dan UMKM.…”

Section: Kajian Literaturunclassified

PDigital Marketing bagi Peningkatan Daya Saing Usaha Kecil dan Menengah pada Komunitas Wirausaha Muda Banua di Masa Pandemi

Anisah

Wandary²,

Faisal³

2023

jpi

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Pengusaha muda akan menghadapi tantangan unik dalam berbagai situasi saat mereka berusaha membangun dan mengembangkan bisnis mereka - dalam hal ini, era pandemi. Pandemi Covid-19 telah mempercepat akses teknologi ke segala aspek kehidupan dan tidak dapat dihindari - salah satunya adalah digitalisasi dalam pemasaran produk. Aksi pengabdian civitas akademika ini mendorong khalayak sasaran untuk memberdayakan pemasaran media digital untuk memperluas pangsa pasarnya. Pendekatan yang dilakukan untuk mencapai tujuan tersebut adalah dengan memberikan pelatihan dan pendampingan kepada mitra - dengan sharing session materi Digital Marketing untuk memperkuat aspek kognitif terlebih dahulu. Mitra tersebut adalah Komunitas Wirausaha Muda Banua. Kegiatan pengabdian ini menghasilkan wirausaha muda yang proaktif memanfaatkan media digital dalam usahanya. Usaha-usaha tersebut juga mudah diakses oleh khalayak global. Ini adalah kesempatan yang sangat baik bagi wirausahawan muda untuk belajar dan mengembangkan bisnis mereka. Pengusaha muda akan mendapatkan manfaat dari proyek pengabdian ini karena mereka akan dapat mengembangkan basis pelanggan dan bisnis mereka dengan media digital dan media sosial. Kata kunci: digital marketing; young entrepreneurs; usaha kecil.

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Being at the cutting edge of online shopping: Role of recommendations and discounts on privacy perceptions

Cited by 26 publications

References 117 publications

The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19

The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19

To buy or not to buy? The impulse buying dilemma in livestream shopping

PDigital Marketing bagi Peningkatan Daya Saing Usaha Kecil dan Menengah pada Komunitas Wirausaha Muda Banua di Masa Pandemi

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