Retailers usually sell complementary products jointly with a discounted price to attract more consumers. However, the difference of complementary degree between products leads to the diversity of pricing. In parallel, with the development of green supply chains, the extra cost of manufacturers to conduct ecological product design makes the pricing of complementary products further complicated. Thus, it is important to clarify the pricing strategy for complementary products in a green supply chain. Based on the Stackelberg games between two manufacturers and a retailer, this paper constructs three pricing models to simultaneously analyze the changes in the optimal profits of supply chain members and the optimal green manufacturing degree of complementary products. The results demonstrate that: (i) In most cases, two manufacturers prefer the pure bundling pricing strategy, but the strategy preference of the retailer is complex. (ii) The green manufacturing is mutually beneficial for complementary manufacturers and worth advocating. (iii) The increasing sensitivity of consumers to the green manufacturing level of one product will also be detrimental to the improvement of the optimal green manufacturing level of its complementary products.
The carbon emission problem in China needs to be solved urgently. Industrial symbiosis, as an effective means to improve resource efficiency, can better alleviate the carbon emission problem. Under such a circumstance, this paper regards an industrial symbiosis system as a collection of producers, consumers and decomposers, and analyzes the strategic selections and behavioral characteristics of their carbon emission reduction activities through a tripartite evolutionary game model, and then the effects of related parameters on the evolutionary stable strategies of stakeholders are discussed. The results demonstrate that: (1) the regular return and the rate of return determine the ability of stakeholders to undertake carbon reduction activities; (2) the initial willingness of stakeholders to participate will affect the evolutionary speed of the strategies; (3) a high opportunity cost reduces the inertia of stakeholders to carry out carbon emission reductions; (4) producers, consumers and decomposers can avoid “free rides” by signing agreements or adopting punitive measures.
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