The organic food market is speedily growing in the current era; organizations in this industry, therefore, need to understand consumer motivations, perceptions, attitudes, and behavioral intentions of purchasing organic food. Based on a survey of 268 respondents, we investigated the relationships between individuals’ food safety concerns and health consciousness with their purchase intentions of organic food. The findings of our study reveal that individuals’ health consciousness and food safety concerns are positively related to their intentions of purchasing organic food products through consumer involvement. In addition, consumers’ ecological motive has been found as a boundary condition on the direct and indirect relationships described above such that the associations are stronger at the higher levels of ecological motive.

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This study aims to systematically identify, review, and assess the progression of sustainability orientation literature and provide an agenda for future research. We employed a systematic literature review (SLR) technique to select a sample of 93 studies from five databases: Web of Sciences, Scopus, Science Direct, Wiley Online Library, and Emerald Insight. The content analysis, aided by MaxQDA, was utilized for review and analysis purposes. The findings suggest that extant research on sustainability orientation can be categorized into six key themes: drivers of sustainability orientation, consequences/outcomes of sustainability orientation, multiple strategic orientations paradigm, elements of sustainability orientation, and crowdfunding. The current study critically evaluates the existing scholarship on the topic, reveals the limitations and knowledge gaps in the current body of literature, and suggests potential avenues for further advancement of knowledge in this area.Our study offers key implications for theory and practice.