This paper deals with design of permanent magnet synchronous generators (PMSG) for diesel engine generators. The PMSG is required to reduce the total harmonic distortion (THD) reduction of the induced electromotive force (EMF) for the enhancement of power quality. In this paper, a design method is proposed to reduce the THD of the induced EMF for power quality enhancement in the PMSG. First, the selection process for the number of poles and slots is described. Second, the rotor shape design is proposed using an eccentric curve and slit shape. Based on the results of the first process, the optimal rotor shape is selected to achieve the additional THD reduction of the induced EMF. Finally, the performance for the optimal rotor shape is verified through a 2-dimensional finite element analysis (2D FEA) and prototype.