The era of globalization encourages companies to self-improvement in order to compete andretain its life. The presence of a strategic plan is required to implement them. Therefore, therole of accounting in a company is indispensable in terms of decision making. Employees ofthe accounting department tend to have high job stress as part of their time is spent in theworkplace and in the same occupation. In general, the performance of employees believed tobe influenced by compensation, motivation and commitment from employees themselves, suchperformance will ultimately have an impact on organizational performance. To determinewhether the compensation, motivation, and organizational commitment have a significanteffect on the performance of the accounting employee on manufacturing companies producingfootwear in Surabaya, the research was conducted. The method that’s used in this studyis the multiple linear regressions. Data that’s used in this study is the result of primary dataquestionnaire with 32 respondents. The result shows that that motivation significantly influenceemployee performance, compensation and organizational commitment whereas no significanteffect on employee performance.
The smooth cash flow in financial accounting information of small or medium enterprises is beneficial for understanding the business development company, the capital structure, and profits a company that has been obtained in a given period. The more experience a manager of financial accounting information has, the better the ability of a manager to manage his company. For that reason, this research attempts to identify the factors influencing the perception of a manager of financial information on the success of managing small and medium enterprises (SMEs) in Surabaya. The research was conducted by questionnaire on distributed to the managers (owners) of small and medium enterprises in the industrial small and medium of bags and shoes in Surabaya with the total number of 110 people. This is quantitative analysis by implementing Structural Equation Modeling (SEM). The results showed that the proven factors that include the manager's perception of attitude, personality, motivation, and experience has an influence on perceptions of a manager of financial accounting information and also determine whether the perception of a manager of financial accounting information has influence on the success of managing small company and medium enterprises in Surabaya.
Pengaruh globalisasi teknologi berperan dalam menawarkan keuntungan dan mendukung keberlangsungan UMKM yang lebih besar yaitu dengan digital marketing. Instagram merupakan media sosial yang bisa digunakan sebagai etalase online untuk media promosi, terutama pada mitra dalam pelaksanaan kegiatan pengabdian masyarakat ini yaitu UMKM Gyubab yang menjual produk berupa makanan kebab jepang. Aktivitas yang dilakukan pada kegiatan ini yaitu pelatihan pembuatan konten media sosial Instagram yang interaktif dan informatif dengan menggunakan aplikasi Canva. Pelatihan ini diadakan oleh tim Universitas Hayam Wuruk Perbanas secara luring, diikuti oleh pemilik dari Gyubab dan dilakukan di lokasi UMKM yaitu di Surabaya pada hari Kamis, 26 Mei 2022. Hasil kegiatan adalah terciptanya konten Instagram UMKM Gyubab yang interaktif dan informatif guna meningkatkan awareness dari produk Gyubab, sebagai sarana promosi, media komunikasi untuk meningkatkan loyalitas konsumen serta meningkatkan penjualan produk Gyubab. Keberhasilan program ini dapat dilihat dari peningkatan skor pengetahuan terkait konten dan aplikasi Canva.
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