The opportunities afforded through digital and communications technologies, in particular social media, have inspired a diverse range of interdisciplinary perspectives exploring how such advancements influence the way we live. Rather than positioning technology as existing in a separate space to society more broadly, the 'digital society' is a concept that recognises such technologies as an embedded part of the larger social entity and acknowledges the incorporation of digital technologies, media, and networks in our everyday lives (Lupton 2014), including in crime perpetration, victimisation and justice. In this article, we explore potential for an interdisciplinary concept of digital society to expand and inspire innovative crime and justice scholarship within an emerging field of 'digital criminology'. KeywordsCybercrime; cyber; virtual; digital society; digital criminology. Please cite this article as:

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Jeremy NorthcoteMurdoch University, Australia AbstractThe veneration of brands as part of "brand communities" reflects the expansion of consumerism in advanced capitalism. But what is it about brand communities that set them apart from other community types? It is argued that brand communities differ from other types of communities in one important respect -the community is a secondary, rather than primary, effect of brand community association. In other words, the brand as symbol precedes the emergence of the brand community, rather than the symbol being employed (in a totemic fashion) to represent a pre-existing community as in other types of community. This realization opens the way for understanding the specific dynamics that characterize brand communities, particularly in their relationship with the corporate entities that legally own brands and market the branded products, and also with wider social trends where the brand comes to possess an iconic, mythic significance. It will be argued that, contrary to the recent trend in the brand community literature to view all manner of brand-oriented group activities as examples of brand communities, there are specific features that set brand communities apart from other types of community configurations. As a consequence, some of the examples put forward by analysts as brand communities might have brand community aspects, but are in fact primarily other types of community formations, such as subcultures and hobby groups. It is suggested that brand communities be viewed as a part of a continuum, with some groups according with the ideal type of brand community more than others. This is not merely important for classification purposes, but is important analytically, as it is contended that brand communities have a unique set of dynamics that sets them aside from other types of community formations.

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