RESUMOO estudo das Representações Sociais na Educação Ambiental tem despertado interesse na comunidade cientifica pois tem sido uma forma de entender o comportamento dos indivíduos em relação ao meio ambiente. Nesse sentido, esta pesquisa buscou conhecer e compreender as representações sociais de meio ambiente construídas pelos moradores, transeuntes e frequentadores do Balneário do Açude -Santa Rita (PB -Brasil). Os instrumentos utilizados para a coleta de dados foram um questionário com perguntas ou abordagens para caracterização do perfil sócio demográfico dos colaboradores, o Teste de Associação Livre de Palavras (TALP) com termo indutor meio ambiente, e a observação assistemática. A análise dos dados obtidos foi realizada utilizando o software IRAMUTEQ bem como a técnica da Análise de Conteúdo, usada para a construção das categorias de percepção ambiental (naturalista, sanitarista, sustentável, afetiva, gestora) fundamentadas sob o critério semântico-lexical. Os resultados indicaram que as representações sociais de meio ambiente são formadas pela natureza, seus recursos, e uma preocupação com a limpeza e preservação do ambiente, fato confirmado pela apreensão da percepção ambiental. Sendo possível constatar uma coerência entre as RS captadas e as condutas e comportamentos desses
The study of Social Representations in Environmental Education has aroused interest in the Scientific community as it has been a way of understanding the behavior of individuals in relation to the Environment. In this sense this research sought to know and understand the social representations of the Environment built by residents, passers-by and frequenters of Balneário do Açude - Santa Rita - PB, Brazil. The instruments used for data collection were a questionnaire with questions or approaches to characterize the socio demographic profile of employees, the Free Word Association Test (FWAT) with an inductive term environment, and unsystematic observation. The analysis of the data obtained was performed using the IRAMUTEQ software as well as the Content Analysis technique, used to build the categories of environmental perception (naturalist, health care, sustainable, affective, managerial) based on the semantic-lexical criterion. The results indicated that the social representations of the environment are formed by nature, its resources, and a concern with the cleanliness and preservation of the environment, a fact confirmed by the apprehension of the environmental perception. It is possible to verify a coherence between the captured SR and the conduct and behavior of these actors in favor of environmental conservation, as well as a degree of awareness of environmental degradation and a certain willingness to take care of this environment, which in his speech has historicalaffective value.
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