Competing on the basis of time and quality has become the norm since the early 1990s, because cost is no longer the only driving force for competition. This paradigm shift will continue at even a faster rate in the 21st century. Organizations embracing time as a competitive advantage are agile and learning organizations. They always initiate change and are always ready for the challenges that come with it. In this paper, we examine the impact of two of the Time-Based Technologies, hereafter TBTs, on the ability of small to medium size ® rms to respond to the needs of their customers. In the last seven years or so, Youssef has been studying the impact of TBTs on the operations of manufacturing ® rms. However, no distinction was made based on the size of the ® rm. This study utilizes the same database that Youssef used, but as applied only to small to medium size ® rms. The results of regression analysis showed that the individual as well as the combined eþ ects of Total Quality Management (TQM) and Design for Manufacturability (DFM) have a positive impact on the ability of small to medium size ® rms to respond to their customer needs. These results have many implications for academics and practitioners.
The purpose of this paper is to develop a theoretical framework and evaluation strategy for branding entrepreneurial startup disruptive innovation ventures. The theory of disruptive innovation stipulates that innovative startup ventures develop new business models, create new markets, or introduce innovative, lowcost products. Branding is a business strategy to capture the attention and interest of a population segment for a product, place, corporation, or new venture to achieve desired goals. Venture branding will enable entrepreneurs to entice investors, secure funding, and attain venture growth. The paper begins with brief discussions of relevant prior research in the areas of entrepreneurship, branding in general and the relationship between venture branding and venture capital formation, that is, the critical need for effective brand strategies in all startup ventures. Discussions of research on disruptive innovation and venture capital funding follow. The paper concludes with a theoretical framework and guide for evaluating successful disruptive startup brand strategies.
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