This paper deals with the issue of economic sustainability in the management of cultural heritage. The first part is dedicated to theoretical aspects, while the second part presents a case study of an archaeological area in the province of Reggio Calabria (Italy). Regarding the theoretical aspects, the question of economic sustainability is placed in the debate on the so-called New Public Management, and highlights which variables affect the economic balance in the management phase of a site starting from the nature of the management entity and of the activities carried out.
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