Purpose-The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing the online shopping by the consumers. This is done by exploring the factors that encourage consumers to shop online through analysis of such advantages as security, fast delivery, comparable price, convenience, cheaper prices and a wider choice. At the same time, the research project reveals the factors that are discouraging for consumers and the benefits received by buyers making purchases online. Specifically, the research explores how online shopping can be affected by such factors as age, gender or occupation. Design/methodology/approach-The factors that affect the consumer online shopping have been disclosed through quantitative research by analysing data collected via a web-based questionnaire survey. The sample consisted of 183 Lithuanian consumers who were purchasing online. Findings-The empirical findings of this study indicate that the main factors influencing consumers to shop online are convenience, simplicity and better price. Analysis of socio-demographical characteristics such as gender has shown that men shop more often online because of the lower price. Respondents of the 25-35 year age group more often choose shopping online for such reasons as lack of time and a wide range of products. The most beneficial factor of shopping online was identified as a possibility to compare prices and buy at a lower price. Research limitations/implications-This study was done regarding only general conditions and the findings may not necessarily be applicable to a particular e-business. Therefore, in the future it would be highly encouraged to examine consumers' attitudes towards specialized online shopping websites to look for differences by kind of products or services. Practical implications-Attributes identified by this study could help e-business developers to forme their marketing strategy, identify and remove the main obstacles to creating a highly convenient online shopping service to customers. Online stores can devote valuable corporate resources to better mapping of the online consumers' behaviour, future technologies and developments. Originality/Value-This paper may be valuable for online retailers, as it will help them to attract consumers and enable to better form their e-marketing strategies allowing to understand the consumers' changing needs and lifestyles as well as to to attract them with regard to their online shopping experience.

Purpose-to distinguish the main theoretical aspects and peculiarities of implementation of electronic public services in EU and Lithuania and to give recommendations in order to implement these services in a higher level of efficiency. Design/methodology/approach-scientific literature, legal documents and statistical data analysis methods have been used. An expert qualitative opinion survey was carried out, in which nine experts were interviewed (The Republic of Lithuania's Ministry of Interior E-government policy division specialists). The survey aims to clarify the basic problems, principles of electronic public services implementation and the development perspective of these services in Lithuania. Findings-after analyzing the main peculiarities of electronic public services implementation in the EU and Lithuania, recommendations in relation to electronic public service improvement perspective were introduced. Research limitations/implications-after analyzing theoretical aspects of electronic public services implementation, peculiarities of electronic public services implementation in

The purpose of this paper is to investigate the methods and measures of online entrepreneurship education of the Lithuanian population under pandemic conditions. The methodological framework used in the investigation is based on theoretical descriptive, comparative, and analytical methods. Application of a quantitative method is based on an online survey designed specifically for the purposes of the study. The paper analyzes scientific literature of entrepreneurship and related topics, then it discusses the possibilities of online entrepreneurship education under pandemic conditions, the study also determines the expression of respondents' entrepreneurial qualities and abilities. The quantitative study is the main novelty of the research and it is intended in order to produce recommendations for improving the entrepreneurship education of the Lithuanian population under the conditions of a pandemic. The conclusions and recommendations of the research are focused on practical value. Those practical implications could be useful for higher education institutions in order to improve the entrepreneurship education of the Lithuanian population under the conditions of a pandemic by defining teaching methods that promote entrepreneurship in higher education and measures that help develop entrepreneurship.

Purpose of this paper is to propose a model for assessment of internet marketing efficacy, based on qualitative criteria and building on the theoretical and empirical investigation of various qualitative criteria applicable to internet marketing. The methodological framework used in the investigation is based on theoretical descriptive, comparative, analytical methods. Qualitative empirical study based on expert interviews was also employed. Nine experts of internet marketing and related fields were involved in the study. The aim of qualitative study is to explore the expert opinnions on the qualitative criteria for internet marketing assessment. This feedback helps to identify problems faced by business developing internet marketing campaigns, the steps to be taken further to solve them and advance campaign efficacy. The model integrating the qualitative criteria into the internet marketing assessment is proposed. The paper analyses the creation and application of qualitative criteria of internet marketing, discusses the problems of internet marketing development, proposes the ways how to deal with the emerging problems and presents the qualitative criteria based model for internet marketing assesment. The qualitative study is the main novety of the research and is intended to scrutinise the concept of internet marketing quality and distinguish the qualitative criteria for internet marketing development.The conclusions and recommendations of the research have practical value, which will help in the process of internet marketing quality implementation.

The paper presents the limited quantitative and qualitative analysis of the biotechnology industries in Lithuania and Arizona (US) focusing on the role of intellectual property for the business income of the small and medium firms (SMEs). The paper also discussed theoretical aspects of the role of intellectual property in the biotech SMEs, presents empirical data on the SME intellectual property holding, employment and income data in Lithuania and Arizona based on the conducted case analysis. In depth analysis of the intellectual property, employment and revenue profile and correlations of the selected biotechnology firms are provided. Case analysis focused on patents, which are dominant and easy to study public form of intellectual property in biotechnology firms. Arizona biotechnology firms were found to especially capitalize on patents, even if the number of employees is small, while in Lithuania biotechnology firms appear to lack clear focus on on patents and instead have non-innovative intellectual property, such as trademarks. This trend is the strongest in the small firms (by the number of employees). Analysis suggests that business value of intellectual property is much higher in Arizona, and is not sufficiently ascertained in Lithuania. Analysis also shows that biotech SMEs in the US benefit from the patent focus and derive significant business value from patents, while the benefits of dispersed approach to intellectual property in Lithuania are uncertain. The authors suggest that biotech SMEs in Europe may benefit from focused patenting.

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