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The digital transformation offers new opportunities for organizations to expand their existing service portfolio in order to achieve competitive advantages. A popular way to create new customer value is the offer of analytics-based services (ABS)—services that apply analytical methods to data to empower customers to make better decisions and to solve complex problems. However, research still lacks to provide a profound conceptualization of this novel service type. Similarly, actionable insights on how to purposefully establish ABS in the market to enrich the service portfolio remain scarce. We perform a cluster analysis of 105 ABS and triangulate it with a revelatory case study to identify four generic ABS archetypes and to unveil their specific service objectives and characteristics. We also isolate essential factors that shape decision-making regarding the choice of adequate archetypes and subsequent transitions between them. The detailed characterization of different ABS types contributes to a more profound theorizing process on ABS as well as provides a systematization for strategic opportunities to enrich service portfolios in practice.

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Companies more and more rely on predictive services which are constantly monitoring and analyzing the available data streams for better service offerings. However, sudden or incremental changes in those streams are a challenge for the validity and proper functionality of the predictive service over time. We develop a framework which allows to characterize and differentiate predictive services with regard to their ongoing validity. Furthermore, this work proposes a research agenda of worthwhile research topics to improve the long-term validity of predictive services. In our work, we especially focus on different scenarios of true label availability for predictive services as well as the integration of expert knowledge. With these insights at hand, we lay an important foundation for future research in the field of valid predictive services.

Innovations in information and communication technology (ICT) are driving both globalization and the change of value creation towards services. They are challenging companies to adapt their business model, organization and corporate culture continuously and simultaneously in order to stay competitive. An analysis of IBM's transformation over the past 50 years reveals the opportunities and risks associated with ICT innovations and illustrates that mastering professional change management will become a core issue for many companies.

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