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This study aims to understand how information in design briefs affects the creativity of design outcomes. We tested this during a Collaborative Sketching (C-Sketch) ideation exercise with first-year undergraduate student designers. We focus on four types of stimuli—quantitative requirements, a visual example (video), a physical example, and contextual information—and we measure creativity according to three metrics—novelty, appropriateness, and usability with either the participants’ gender or the gender diversity of the participants’ groups. The findings suggest that the main effect of providing a video example results in high appropriateness and usability scores but low novelty scores and that physical-contextual briefs have high novelty and usability scores. In addition, we did not find any correlation between gender or gender diversity and creativity scores.

This paper aims to identify factors that influence creativity, and strives towards understanding the effect of representations, namely abstract and concrete design outcomes. Three conditions are compared; a control group, an abstract group, and a group provided with various example solutions. The implications of this work can strongly impact the formulation of design briefs, where the goal is to stimulate the creativity of design brief outcomes and examine their relationship to product awareness.

This study is based on an interdisciplinary project aimed at ways to improve creativity among student designers. We examine the influence of different kinds of stimuli and relationships between ideas generation in product design creative outcomes. This entails a design of experiments approach to measure and determine whether factors as quantitative requirements, visual and physical stimuli can affect creativity scores. The statistical analysis suggests that briefs of no quantitative data without additional stimuli produce high scored ideas and minimize the variability of all three factors.

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