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PurposeThis paper aims to study the main requirements of traceability and examine how the technology of radio frequency identification (RFID) technology can address these requirements. It further seeks to outline both an information data model and a system architecture that will make traceability feasible and easily deployable across a supply chain.Design/methodology/approachThe design research approach is followed, associating traceability requirements to a proposed system design.FindingsThe technological approach used has great implications in relation to the cost associated with a traceability system and the ease of its deployment.Research limitations/implicationsValidation of the proposed information data model and system architecture is required through practical deployment in different settings.Practical implicationsThe paper provides practitioners with insight on how RFID technology can meet traceability requirements and what technological approach is more appropriate.Originality/valueFood quality has become an important issue in the last decade. However, achieving end‐to‐end traceability across the supply chain is currently quite a challenge from a technical, a co‐ordination and a cost perspective. The paper contributes by suggesting a specific technological approach, exploiting the new possibilities provided by RFID technology, to address these issues.

This paper aims at developing profiles of consumers who have already conducted shopping through the Internet and of those who are interested to adopt Internet shopping as an innovation. Based on the theories and processes of consumer adoption decision and diffusion of innovations, the study measures demographic and behavioural characteristics, as well as perceptions and preferences of Greek consumers towards distance shopping in general and Internet retailing in particular. The survey conducted offers insightful preliminary empirical data based on which detailed profiles of Internet shoppers (“innovators”) and interested‐to‐adopt Internet shopping (“early adopters”) are developed. The empirical research findings of this study provide relevant managerial implications while setting the foundation for future research directions in this area.

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