The implementation of the EC′s programme to
liberalise the financial services sector as part of
the movement towards a Single European Market
will significantly reduce the costs of entry into non‐domestic
markets for Community banks.
Reducing entry costs will increase competition in
banking markets, but it is unlikely that all
segments of the banking market will experience
the same patterns of change. The large‐scale
corporate market already displays a high volume
of cross‐border trade, while retail markets may
be inaccessible for many non‐domestic banks,
except by acquisition. The small‐ and medium‐sized
corporate sector is widely regarded as an
attractive niche market at the European level and
it is suggested that there are particular gaps in
this market in the UK. These gaps may make
such a market susceptible to increased
competition from non‐UK Community banks,
although at the same time, improvements in the
product offerings to this market by UK banks may
provide the basis for a strategy to protect existing
domestic markets and develop into new non‐domestic
markets.
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