Participants' eye movements were tracked when reading sentences in which target word predictability was manipulated to being unpredictable from the preceding context, predictable from the sentence preceding the one in which the target word was embedded, or predictable from the adjective directly preceding the target word. Results show that there was no difference in skipping rates between the 2 predictability conditions, which were skipped more often than the neutral condition. This suggests that predictability can impact the decision of whether to skip a word to a similar degree irrespective of whether the predictability originated from the prior word or the entire preceding sentence context. This finding can only be explained by models of eye-movement control during reading that assume that word n is processed up to a high level before the decision to skip word n + 1 is made.
Two experiments are reported investigating oculomotor behavior and linguistic processing when reading dynamic horizontally scrolling text (compared to reading normal static text). Three factors known to modulate processing time in normal reading were investigated: Word length and word frequency were examined in Experiment 1, and target word predictability in Experiment 2. An analysis of global oculomotor behavior across the 2 experiments showed that participants made fewer and longer fixations when reading scrolling text, with shorter progressive and regressive saccades between these fixations. Comparisons of the linguistic manipulations showed evidence of a dissociation between word-level and sentence-level processing. Word-level processing (Experiment 1) was preserved for the dynamic scrolling text condition with no difference in length and frequency effects between scrolling and static text formats. However, sentence-level integration (Experiment 2) was reduced for scrolling compared to static text in that we obtained no early facilitation effect for predictable words under scrolling text conditions.
It has been shown that readers spend a great deal of time skim reading on the Web and that this type of reading can affect lexical processing of words. Across two experiments, we utilised eye tracking methodology to explore how hyperlinks and navigating webpages affect reading behaviour. In Experiment 1, participants read static Webpages either for comprehension or whilst skim reading, while in Experiment 2, participants additionally read through a navigable Web environment. Embedded target words were either hyperlinks or not and were either high-frequency or low-frequency words. Results from Experiment 1 show that while readers lexically process both linked and unlinked words when reading for comprehension, readers only fully lexically process linked words when skim reading, as was evidenced by a frequency effect that was absent for the unlinked words. They did fully lexically process both linked and unlinked words when reading for comprehension. In Experiment 2, which allowed for navigating, readers only fully lexically processed linked words compared to unlinked words, regardless of whether they were skim reading or reading for comprehension. We suggest that readers engage in an efficient reading strategy where they attempt to minimise comprehension loss while maintaining a high reading speed. Readers use hyperlinks as markers to suggest important information and use them to navigate through the text in an efficient and effective way. The task of reading on the Web causes readers to lexically process words in a markedly different way from typical reading experiments.
There has been debate about whether blue hyperlinks on the Web cause disruption to reading. A series of eye tracking experiments were conducted to explore if coloured words in black text had any impact on reading behaviour outside and inside a Web environment. Experiment 1 and 2 explored the saliency of coloured words embedded in single sentences and the impact on reading behaviour. In Experiment 3, the effects of coloured words/hyperlinks in passages of text in a Web-like environment was explored. Experiment 1 and 2 showed that multiple coloured words in text had no negative impact on reading behaviour. However, if the sentence featured only a single coloured word, a reduction in skipping rates was observed. This suggests that the visual saliency associated with a single coloured word may signal to the reader that the word is important, whereas this signalling is reduced when multiple words are coloured. In Experiment 3, when reading passages of text containing hyperlinks in a Web environment, participants showed a tendency to re-read sentences that contained hyperlinked, uncommon words compared to hyperlinked, common words. Hyperlinks highlight important information and suggest additional content, which for more difficult concepts, invites rereading of the preceding text.
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