Previous research has shown that during visual search tasks target prevalence (the proportion of trials in which a target appears) influences both the probability that a target will be detected, and the speed at which participants will quit searching and provide an 'absent' response. When prevalence is low (e.g., target presented on 2 % of trials), participants are less likely to detect the target than when prevalence is higher (e.g., 50 % of trials). In the present set of experiments, we examined perceptual failures to detect low prevalence targets in visual search. We used a relative prevalence search task in order to be able to present an overall 50 % target prevalence and thereby prevent the results being accounted for by early quitting behavior. Participants searched for two targets, one of which appeared on 45 % of trials and another that appeared on 5 % of trials, leaving overall target prevalence at 50 %. In the first experiment, participants searched for two dissimilar targets; in the second experiment, participants searched for two similar targets. Overall, the results supported the notion that a reduction in prevalence primarily influenced perceptual failures of identification, rather than of selection. Together, these experiments add to a growing body of research exploring how and why observers fail to detect low prevalence targets, especially in real-world tasks in which some targets are more likely to appear than others.

Previous research has demonstrated that chronic pain is associated with biased processing of pain-related information. Most studies have examined this bias by measuring response latencies. The present study extended previous work by recording eye movement behaviour in individuals with chronic headache and in healthy controls while participants viewed a set of images (i.e., facial expressions) from 4 emotion categories (pain, angry, happy, neutral). Biases in initial orienting were assessed from the location of the initial shift in gaze, and biases in the maintenance of attention were assessed from the duration of gaze on the picture that was initially fixated, and the mean number of visits, and mean fixation duration per image category. The eye movement behaviour of the participants in the chronic headache group was characterised by a bias in initial shift of orienting to pain. There was no evidence of individuals with chronic headache visiting more often, or spending significantly more time viewing, pain images compared to other images. Both participant groups showed a significantly greater bias to maintain gaze longer on happy images, relative to pain, angry, and neutral images. Results are consistent with a pain-related bias that operates in the orienting of attention on pain-related stimuli, and suggest that chronic pain participants' attentional biases for pain-related information are evident even when other emotional stimuli are present. Pain-related information-processing biases appear to be a robust feature of chronic pain and may have an important role in the maintenance of the disorder.

We review the literature on the relation between narcissism and consumer behavior. Consumer behavior is sometimes guided by self-related motives (e.g., self-enhancement) rather than by rational economic considerations. Narcissism is a case in point. This personality trait reflects a self-centered, self-aggrandizing, dominant, and manipulative orientation. Narcissists are characterized by exhibitionism and vanity, and they see themselves as superior and entitled. To validate their grandiose self-image, narcissists purchase high-prestige products (i.e., luxurious, exclusive, flashy), show greater interest in the symbolic than utilitarian value of products, and distinguish themselves positively from others via their materialistic possessions. Our review lays the foundation for a novel methodological approach in which we explore how narcissism influences eye movement behavior during consumer decision-making. We conclude with a description of our experimental paradigm and report preliminary results. Our findings will provide insight into the mechanisms underlying narcissists’ conspicuous purchases. They will also likely have implications for theories of personality, consumer behavior, marketing, advertising, and visual cognition.

Using a visual search task, we explored how behavior is influenced by both visual and semantic information. We recorded participants' eye movements as they searched for a single target number in a search array of single-digit numbers (0-9). We examined the probability of fixating the various distractors as a function of two key dimensions: the visual similarity between the target and each distractor, and the semantic similarity (i.e., the numerical distance) between the target and each distractor. Visual similarity estimates were obtained using multidimensional scaling based on the independent observer similarity ratings. A linear mixed-effects model demonstrated that both visual and semantic similarity influenced the probability that distractors would be fixated. However, the visual similarity effect was substantially larger than the semantic similarity effect. We close by discussing the potential value of using this novel methodological approach and the implications for both simple and complex visual search displays.

No abstract

Previous studies have demonstrated a dual-target cost in visual search. In the current study, the relationship between search for one and search for two targets was investigated to examine the effects of target prevalence and practice. Color-shape conjunction stimuli were used with response time, accuracy and signal detection measures. Performance was lower in dual-target search compared with the combined performance for two independent single-target searches. The cost in response time slope disappeared with practice, but the cost in accuracy remained. Sensitivity was lower and the decision criterion more conservative in dual-target search than in single-target searches, suggesting that the representation of the target was less effective in dual-target search than in single-target search. Manipulation of target prevalence induced a bias in favor of the more likely correct response: target-present responses were likely under high target prevalence and target-absent responses were likely under low target prevalence. The prevalence effect was greater in dual-target search than single-target search, causing the dual-target cost to be larger under target prevalences that differed from 50%. These findings are important for applied tasks in which targets appear rarely and can differ from each other. For example, the low target prevalence in X-ray security searches may magnify the dual-target cost implicated in previous research with X-ray images (see Menneer, Cave, & Donnelly, 2009). Such a result would increase the need for security personnel to consider alternatives to dual-target search, such as specialization in detecting one target type or training to encourage independent searches for each target.

The probability of target presentation in visual search tasks influences target detection performance: this is known as the prevalence effect (Wolfe, Horowitz & Kenner, 2005).Additionally, searching for several targets simultaneously reduces search performance: this is known as the dual-target cost (DTC: Menneer, Barrett, Phillips, Donnelly & Cave, 2007). The interaction between the DTC and prevalence effect was investigated in a single study by presenting one target in dual-target search at a higher level of prevalence than the other target (Target A: 45% Prevalence; Target B: 5% Prevalence). An overall DTC was found for both RTs and response accuracy. Furthermore, there was an effect of target prevalence in dual-target search, suggesting that, when one target is presented at a higher level of prevalence than the other, both the dual-target cost and the prevalence effect contribute to decrements in performance. The implications for airport X-ray screening are discussed.

The proportion of trials on which a target is presented (referred to as the target prevalence) during visual search influences the probability that the target will be detected. As prevalence increases, participants become biased toward reporting that the target is present. This bias results in an increase in detection rates for the target, coupled with an increased likelihood of making a false alarm. Previous work has demonstrated that, as prevalence increases, participants spend an increasing period of time searching on target-absent trials. The goal of the present study was to determine the information processing during the additional time spent searching on target-absent trials as prevalence increased. We recorded participants' eye movement behavior as they were engaged in low-prevalence (25% target-present trials), medium-prevalence (50%), or high-prevalence (75%) search. Increased prevalence primarily influenced search by increasing the time spent examining objects in the display, rather than by increasing the proportion of objects examined in each display. In addition, the additional time spent examining objects in high-prevalence target-absent trials was the result of revisiting objects. We discuss the implications of these results in relation to current models of search as well as ongoing efforts to alleviate the prevalence effect.