The article discusses the main trends and prospects for the digital economy development and their impact on the quality of human resources. New threats and challenges to personnel economic security in the conditions of digital transformation associated with robot automation and technological progress are being revealed. The main indicators of the digital economy development in Russia and several other countries of the world are being analyzed. It is proved that human capital acts as a driver of economic growth and development of the digital economy. The target model of universal competencies, including digital, cognitive, social and behavioral skills necessary to accelerate digital transformation, increase competitiveness and personnel security of the national economy, is being substantiated.
The subject of this article is the current state and prospects for the development of digital technologies in agricultural marketing including e-channels for the promotion of agricultural products. Main digital forms of promotion were described and classified, among them: electronic exchange trading of agricultural products, electronic system for placing state orders taking into account advantages and disadvantages of trading using electronic platforms, placing proposals for buying agricultural products in online stores, as well as maintaining their own web-sites. The nomenclature of digital channels for the promotion of agricultural products was clarified, with the aim of theoretical concretization, highlighting the common features and differences which are necessary for further analysis and practical application. The main problem of the promotion of agricultural products from the producer to the consumer was identified: low purchase prices. The importance of a state level management decision to introduce a single electronic digital signature for interaction with any government supervisory authority in relation to each certain agricultural enterprise was noted. It was suggested to use digital distribution channels in order to avoid intermediary structures and to increase profits. A model is proposed for selecting electronic channels for the promotion of agricultural products by Russian farmers depending on sales volumes. The influence of the following factors on the choice of online sales channel was studied: creation and maintenance of ITtechnology, the size of territorial market coverage, transportation and logistics costs.
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