A partir de um esforço etnográfico empreendido entre os anos de 2016 e 2020, este artigo problematiza a encenação de uma masculinidade tóxica dentro de espaços de convívio relacionados ao card game Magic: The Gathering. O objetivo é sugerir uma relação entre os comportamentos observados e o reforço de valores conservadores na comunidade formada a partir da experiência deste jogo, avançando na compreensão das dinâmicas sociais da cultura gamer. Essa observação parte do pressuposto de que a comunidade de jogadores formada a partir da experiência desse jogo é o resultado da articulação de dois contextos sociotécnicos particulares: a cultura nerd e as mecânicas inscritas no design e na experiência do jogo em si.
Television and live internet broadcasts coexist with a stream of social network commentary, engaging audiences in more complex ways than traditional ratings can represent, demanding convergent tools to analyze such contemporary media. In this work, we present PeakVis, an interactive tool that syncs a video recording with a responsive line graph representing the total number of tweets from each moment, the top messages, a dynamic word cloud, and a semantic graph showing word correlation. Thus, this novel interactive approach allows the analysis of broadcast highlights identified through Twitter posts peaks. We explored this freely available tool's applicability by analyzing two different case studies: the season finale of a reality show and the final episode of a telenovela. We could observe that it allows us to quickly identify the most relevant segments and grasp the discussed subjects in-depth through the obtained results, showing its value in broadcast analysis.
From this study, we seek to think the role of the television commercial as a contemporary technology of the imaginary, in its stimulation of the knowledge of new references, potentiating new representations. Thus, we selected for the analysis two advertisements of a brand recognized by its Brazilianess, the Havaianas sandals. The 1 Professora Adjunta do Programa de pós-graduação em Comunicação Social da PUCRS.
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