Specialised knowledge is a key component of success in an organisational context that resides in the expertise of the organisation's personnel. To explore this situation, an ethnographic case study was chosen in which data was collected from a software development project. Extempore verbal exchanges occur through the interplay of project team members in weekly meetings, as the software was tested, analyzed, and altered in accordance with the customer's needs. Utilizing tacit knowledge from the project members as well as the group, new tacit knowledge surfaces and spirals, which allows it to build over time. Five extempore triggers surfaced during the research generated through explicit stimuli, allowing project members to share and create new knowledge. Through the use of ideas developed by Husserl and Heidegger, this study has cast some light on verbal exchanges that, through their interjection, allow significant learning to take place. The theoretical development places these learning triggers in an interpretive framework, which can add value to other software development projects.
This paper offers an exploratory case study of how the UK's leading clothing retailers are communicating sustainable consumption agendas to their customers within stores. A discussion of the growing awareness of the role that retailers can play in promoting sustainable consumption is followed by a literature review of sustainable consumption and an outline of the retail clothing sector within the UK. A simple visual observation and recording survey revealed that while the UK's top ten clothing retailers were providing customers with limited information on sustainable consumption, the dominant thrust of marketing communication within stores was designed to encourage consumption. The paper offers some reflections on the role of retailers and customers in driving sustainable consumption and concludes that the UK's leading clothing retailers' definitions of, and engagement with, sustainable consumption are driven by commercial imperatives as by their commitment to sustainability.
Abstract-This paper discusses the application of the concept of debranding within immersive virtual environments. In particular the issue of the media richness and vividness of experience is considered in these experience realms that may not be conducive to traditional branding invasive strategies. Brand equity is generally seen to be the desired outcome of branding strategies and the authors suggest that unless the virtual domains are considered as sacred spaces then brand equity may be compromised. The application of the above concepts is applied to the differing social spaces that operate within the different experience realms. The ideas of resonance, presence and interactivity are considered here. They lead to the development of a constructed positioning by the participants. Through the process of debranding, marketers may be able to enter these sacred spaces without negative impact to the brand. Perception of these virtual spaces was found to be partially congruent with this approach to branding. It thus presents a number of challenges for the owners of such virtual spaces and also virtual worlds in increasing the commercial utilization of investment in these environments.
CFPRA has identified several areas within the food industry where the use of modern micro-computer technology is likely to improve product quality and process efficiency. The use of real-time computation and computer logic enables mathematical modelling techniques to be used for process control, thus parameters may now be controlled although they may not be measured directly. This paper deals with the application of a micro-computer based control system to the problem of retort control via FO value and describes the capabilities of the system, plant interfacing, instrumentation and the implications of ‘derived-value control’.
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