O objetivo deste estudo é propor um protocolo de práticas e instrumentos de RSC para desenvolvimento e implementação de estratégias socialmente responsáveis para o segmento de meios de hospedagem na região da Grande Florianópolis a partir da contraposição entre os padrões e normas de turismo sustentável e as boas práticas de RSC definidas no Framework de RSC. Destarte, contextualizou-se a relevância da RSC para o segmento ora estudado. A seguir, apresentam-se os pilares constitutivos da RSC e discute-se seu processo de implementação estratégica na esfera organizacional. Complementarmente, aborda-se o papel da RSC diante dos desafios da gestão sustentável do segmento estudado. Trata-se, portanto, de um trabalho essencialmente teórico, que procura responder: "quais são as atividades de RSC que podem ser caracterizadas como "melhores práticas" e os instrumentos de RSC para introdução, em termos estratégicos, na estrutura organizacional do segmento de meios de hospedagem?". Para tanto, foram identificadas duas certificações relacionadas ao turismo sustentável, o Green Globe e a NIH-54:2004. Em seguida, realizou-se uma análise equiparativa, tendo como sustentação principal o Framework de RSC. Resultante dessa análise emerge o protocolo de práticas e instrumentos para desenvolvimento e implementação de estratégias socialmente responsáveis para o segmento estudado. Destaca-se que a pesquisa contribuiu na ampliação do Framework de RSC, de 30 para 48 statements concernentes às práticas, bem como de 26 para 35 statements relativos às fases gerais de implementação de RSC, totalizando, respectivamente, um acréscimo de 18 e 9 statements ao modelo.
Purpose This paper offers some reflections on changes in the relationships between sustainability and the hospitality industry following the onset of the Coronavirus Disease 2019 (COVID-19) crisis. (Covid-19 is officially a pandemic, but the term “COVID-19 crisis” is used throughout this paper because the authors feel that it captures the wider impacts of the crisis, rather than just focussing on the disease itself). Design/methodology/approach The paper describes the COVID-19 crisis, emphasises the role of hospitality in economic and social life and reviews how the crisis has changed the relationships between sustainability and the hospitality industry. Findings The paper reveals the dramatic effect the crisis has had on sustainability in the hospitality industry. That said, though the crisis has offered a vision of a more sustainable future, this vision may pose a major challenge for the industry and for many of its traditional customers. Research limitations/implications The paper outlines some of the theoretical, operational, strategic and research implications of the crisis for the hospitality industry and for hospitality scholars. Originality/value This paper provides a reflective review of changes in the relationships between sustainability and the hospitality industry following the onset of COVID-19.
Consumers within the UK have access to a wide variety of international foodstuffs and cuisines but there is also a growing interest in local food. This case study explores what is meant by local food, outlines some of the benefits claimed for, and the problems seen to be associated with, food that is produced and consumed locally and discusses some of the routes to market for local food.
Radio frequency identification (RFID) is the generic name for technologies that use radio waves to automatically identify individual items that carry such identification tags. Unlike barcodes, which need line of sight sensors, RFID tags do not. As the cost of this new technology falls, the take-up rate by the retail industry will be significant, revolutionizing retailers' control of the product supply chains and knowledge about the consumer. The paper argues that the opportunities and challenges for RFID tags for retailers are significant, and reports on a number of trials that have been conducted by retailers in the UK in the management and introduction of this technology. The paper also examines some of the issues facing retailers in terms of the widespread use of RFID tags and the privacy concerns that are linked to data capture and data usage by retailers and third parties.
Purpose -The purpose of this paper is to raise for debate among marketers the issue of the relationship between marketing and sustainability. Design/methodology/approach -An opinion piece, that presents the views of four authors on the current state of the debate in this field. Findings -There is little consensus on these matters. There are those who believe that marketing and sustainability simply cannot be reconciled, while there are others who argue that marketing can contribute to the development of sustainable consumption. Originality/value -The paper opens up the debate on a subject that is clearly going to be high on the agenda for years to come.
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