Rice groats are in high demand among buyers. Given the current situation in the rice market, market research conducted to identify consumer preferences and the main factors affecting the choice and degree of satisfaction with the quality of rice cereals aroused some interest. The article gives a brief description of the rice market, its structure, the main stages of development, describes the factors affecting the formation of demand. The research of self-sufficiency and structure of the Russian rice market, growth rates is given. The dynamics of rice export and import in 2018 is presented. A marketing research was conducted aimed at clarifying the preferences of consumers of rice cereals, identifying the main factors affecting their choice and the degree of satisfaction with quality in the market of the Voronezh region. Based on studies for trade enterprises, several recommendations have been developed aimed at increasing demand and increasing cereal sales.
In Russia, the demand for egg products is traditionally determined by the needs of the population, since eggs are included in the consumer basket. The article presents research on the dynamics of the Russian egg market, explores the volumes of eggs produced, and the share of imported products. The dynamics of consumption volumes is determined by food industries which use eggs. The volumes of consumption and production of food eggs for 2014-2020 were determined. The main driver of competitiveness of Russian egg products is the state support whose main directions are discussed in the article. The most promising areas for increasing production profitability and stabilizing the price situation in the domestic market are identified. The data on the largest manufacturers are presented. For a more complete analysis of the food egg market, as well as identification of competitors, a survey of egg consumers was conducted. Based on the results of the study, the strategy for selling food eggs was developed. The current state and development trends of egg production, channels for their implementation are examined, the market conditions for eggs and egg products are analyzed, and proposals for its development are substantiated.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.