Abstract:The article aims to identify the degree to which tourism managers who work in Romania in the area of the Carpathian Mountains have implemented sustainable development practices. It also assesses the quantification of their availability to be informed and to apply voluntary tools of sustainable development. Qualitative research based on the method of semi-structured in-depth interviews was conducted, with 34 managers who work in the accommodation units in the Romanian Carpathians. Results show that most managers are concerned with issues linked to sustainable evolution of the accommodation unit they manage. The researchers have noticed a low interest in sustainable evolution negatively correlated with the comfort level of the accommodation unit and competitiveness. Based on these results the authors recommend the adoption of measures that may allow sustainable development, and for the Romanian authorities to encourage the increase in the number of tourism units that can use sustainable management systems. This can be done through accessible rules, development of networks that may offer information about good practices and codes of conduct, as well as the possibility to participate in exchange programs.

The healthcare systems of European countries currently face challenges regarding the sustainability of healthcare provision. The growing sophistication of new technologies is transforming the accessibility and management of health services and information, while also challenging society’s ability to offer fair access to health services for all people. The aim of this paper is to identify and analyze some of the determinants of the self-perceived health status across the EU28 area and to determine how the digitalization of health is impacting the self-rated health of the European populations, given the fact that a healthier population is one of the 17 goals of sustainable development on the 2030 Agenda. The research method used is panel-data regression using secondary data from international databases. The results indicate that there is a direct relationship between the way people are assessing personal health, the ability to use the Internet for seeking health-related information, and the use of various apps to purchase health-related items online. Our findings are useful for academics, industry specialists, and public authorities in designing sustainable health products and policies by focusing on the development of suitable mHealth programs for generating more patient-centered services where the idea of self-care is encouraged.

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This paper studies specific aspects related to the adoption of Internet of Things (IoT) technologies and the impact they have on the sustainable growth of Small and Medium Enterprises (SMEs) in the Romanian IT industry. It was considered that digital marketing in general, and IoT in particular, have enormous potential for the aforementioned entities, and the acceptance and adoption of IoTs by companies in different sectors can significantly influence the way they operate, leading to sustainable growth. Primary data obtained from quantitative marketing research based on a questionnaire were analyzed. The results showed that although a large proportion of the Romanian IT industry SMEs use advanced marketing technologies, relatively few of those have integrated IoT solutions to date, mainly due to specific cost challenges. Nevertheless, the outcomes highlight that these companies are aware of the IoT’s benefits and place the adoption of such solutions among their priorities in order to achieve sustainable growth of their businesses. Based on the research results, the main proposal for the business environment is to design viable marketing programs for these companies, as well as to allocate resources for business development aimed at educating human resources to effectively address specific internal and external activities through IoT for sustainable development.

The purpose of this paper was to identify collaboration opportunities between one of the most important universities in Romania and companies with production activity within the development region in which this university operates. In order to attain this goal, a survey was conducted to identify the needs of consultancy, expertise, and services for companies that operate in the Centru Development Region of Romania (RO12) and to evaluate the extent to which they are interested in cooperation with Transilvania University of Brasov. In this respect, 3506 companies were included in a panel and their managers were invited to take part in the survey. Finally, a sample of 457 companies was obtained. According to the survey results, the most used consulting services by these companies were the economic and financial ones, but the percentage of companies that have benefited from these services is low. The percentage of interviewed companies that have benefited so far from the consultancy offered by Transilvania University of Brasov is much lower (3.9%). Starting from the research results we proposed an entrepreneurial pilot model for online data analysis, based on the Tableau Public v. 2019.3 software, meant to help companies to do better promotion in order to develop their markets.

This article addresses issues regarding the intention of responsible tourism to increase the accessibility of tourist destinations for children with disabilities and their families. The main objective of this research is to identify the barriers that families with disabled children confront during their touristic experiences and to find ways to diminish these barriers. In this respect, qualitative marketing research based on the focus group method was conducted. The research results revealed that the most important barriers faced by such families are attitude barriers, followed by physical barriers and a lack of information. Starting from these results, we proposed the higher involvement of national authorities and other stakeholders in strategies meant to decrease or remove the barriers faced by people with disabilities and their attendants in order to develop responsible tourism. Such strategies could firstly involve the development of a primary school curriculum by including educational programs that are meant to avoid attitude barriers. Secondly, other stakeholders could use new emerging technologies, such as virtual reality, to offer tourists the opportunity to experience some tourism products and places before they travel.

Approximately every two hours, a Romanian woman is diagnosed with cervical cancer as the country ranks first in the EU in terms of its mortality rate. This paper aims to identify the main reasons that have led to this situation. First, a study based on secondary data was conducted in order to identify measures taken by the Romanian Ministry of Health for the prevention of this type of cancer. Second, a quantitative study was conducted to evaluate the impact that exposure to information and awareness campaigns has on women’s behavior regarding cervical cancer prevention through screening. The results of the research show an increased percentage of the women understanding the importance of screening and the benefits of early diagnosis, but also shows that a high percentage of women postpone the routine checks due to lack of time and financial resources. The research results also indicate that the only free screening program implemented in Romania during 2012–2017 was a failure due to poor procedures, low number of women tested, underfunding and the lack of promotion. Our conclusion is that the Romanian Ministry of Health has to take immediate action by conducting major awareness campaigns and also by implementing functional screening programs.

This article aims at identifying and analyzing opinions referring to the necessity, opportunity and efficiency of the implementation of the strategies and sustainable development practices in the wine industry as food safety is considered a component of sustainability. The main objective of the paper is to create a clear picture of the existing willingness of companies to adopt marketing strategies that should contribute to increasing food security by increasing the quality of wine and which should be based on the principles of sustainability. In this sense, the authors conducted some qualitative marketing research in which 15 managers from wine producing companies from Romania's wine-growing areas were interviewed. The research highlights the relationship between responsible consumption, food safety and sustainability, and the authors believe that such an association is relevant to the economic and social context of the European Union and other parts of the world. The novelty of this research refers to the analysis of the relationship between the responsible wine consumption and sustainability, to the identification of the opinions of the wine companies managers regarding the benefits and the limits of M2M and IoT technologies, to the emphasis of the marketing strategies and techniques considered innovative in the field of viticulture, as well as to the association of the concept of food safety by wine consumption to the aspects related to education and culture.