The application of online learning in various educational institutions in the Covid-19 Pandemic has had an impact on behavioral attitudes where many educators and students have also complained about the limited technology facilities, operations, and internet networks in some areas or quotas to access online learning. Followed by the popularity of the Zoom application in supporting education, the authors researched the application of the Technology Acceptance Model (TAM) to the acceptance of the Zoom application in online learning to determine the effect of using applications in online learning with 4 variables accompanied by multiple linear regression hypothesis testing, F-test and T-test. using SPSS. The test results in Perceived Usefulness, Perceived Ease of Use, and Behavioral Intention to Use affect Actual System Usage with significant and positive results of 20.21. Behavioral Intention to Use is more dominant than other variables with a value of 5.31, while the lowest is Perceived Ease of Use with a value of (-0.50).
<p><strong><em>Abstract.</em></strong> <em>Hacord Gallery is a central shop for souvenirs in Depok. The product that is marketed is the production of the Small and Medium Enterprises (UKM) of Depok city, already has permits, proper packaging, and the best quality products. More than 50 SMEs market their products such as types of fashion, crafts, souvenirs, craft, frozen food, food, beverages, and herbal medicines. The problem is marketing activities using conventional systems. By recording, both sales and purchase transactions in a book, promotion using brochures, financial management using a calculator and the quality of human resources is still low in education. Limited access to information and low competitiveness due to lack of information technology support and expensive internet access. Solutions to deal with problems are built by e-commerce marketplace applications. E-Commerce a website makes Hacord Gallery a center for souvenirs in the city of Depok and known by the public. The method in this service is a learning by doing method, starting from field surveys to evaluating training results. The training was conducted by giving information on the use of e-commerce applications to increase sales and income, mentoring was carried out using the application process while discussions were carried out by the service team and partners. The results of this activity in the form of e-commerce marketplace applications provide goods buying and selling services so as to create business opportunities for SMEs in marketing their products. To ensure the success of this program, an evaluation will be carried out at each stage of program development.</em></p><p><strong><em> </em></strong></p><p><strong>Abstrak</strong><strong>.</strong>Hacord Gallery merupakan toko pusat oleh-oleh kota Depok. Produk yang dipasarkan adalah produksi Usaha Kecil dan Menengah (UKM) kota Depok, sudah memiliki izin, kemasan layak dan kualitas produk terbaik. Lebih dari 50 UKM memasarkan produknya seperti jenis fashion, kerajinan, souvenir, craft, frozen food, makanan, minuman, dan jamu herbal. Permasalahannya adalah kegiatan pemasaran menggunakan sistem konvensional. Dengan melakukan pencatatan, baik transaksi penjualan ataupun pembelian ke dalam sebuah buku, promosi menggunakan brosur, pengelolaan keuangan menggunakan kalkulator dan kualitas sumber daya manusia masih rendah pendidikannya. Terbatasnya akses informasi dan rendahnya daya saing disebabkan kurangnya dukungan teknologi informasi dan mahal akses internet. Solusi untuk menangani permasalahan maka dibangun aplikasi <em>marketplace</em><em> e-commerce.</em> <em>E-Commerce</em> sebuah website menjadikan Hacord Gallery sebagai pusat oleh-oleh dikota Depok dan dikenal masyarakat. Metode dalam pengabdian ini adalah metode <em>learning by doing</em>, di mulai dari survei lapangan sampai pada evaluasi hasil pelatihan. Pelatihan dilakukan dengan memberi informasi penggunaan aplikasi <em>e-commerce</em> untuk meningkatkan penjualan dan pendapatan, pendampingan dilakukan proses penggunaan aplikasi sedangkan diskusi dilakukan tim pengabdian dan mitra. Hasil kegiatan ini berupa aplikasi marketplace<em> e-commerce </em>menyediakan layanan jual beli barang sehingga menciptakan peluang bisnis para UKM dalam memasarkan produknya. Untuk menjamin keberhasilan program ini maka akan dilakukan evaluasi pada setiap tahapan perkembangan program.</p>
Bakery is a place frequented by people as a place to buy bread to be given as a gift or food. The number of bakeries that are open in Pematangsiantar city makes consumers confused and need accurate information to decide to visit a bakery that suits their needs. Moreover, every bakery provides and offers their best products to consumers. The method used in decision making is the SMART method (Simple Multi Attribute Rating Technique) because SMART is a method in making multi-attribute decisions. This system can provide recommendations for bakeries that are in accordance with the expectations of consumers to be considered in choosing the right bakery, especially in pematangsiantar city where there are 5 bakeries namely: Double (A1), Aroma (A2), Francebakery (A3), Valetine ( A4) and My darling (A5). In this study there are 5 criteria that support the research objectives, namely: service (C1), texture (C2), taste (C3), price (C4) and location (C5). The research data was obtained by interviewing and giving questionnaires / questionnaires to 250 consumers. The results of the questionnaire were processed and calculated using the SMART method. Based on the results of the study, it is obtained double (A1) first rank with the final value of 0.8835, francebakery (A3) second rank with the final value of 0.5530 and my dear (A5) ranked third with the final value of 0.45. It is hoped that this research can provide input to consumers in recommending and choosing the best bakery in Pematangsiantar.
ABSTRAKPenelitian ini menggambarkan penerimaan OPAC variabel TAM Davis 1989 yakni perceived usefulness (kemanfaatan persepsian), perceived ease of use (kemudahan persepsian) dan accepted (penerimaan) OPAC. Dalam penelitian ini data dikumpulkan melalui kuesioner dengan menggunakan skala likert terhadap 100 respon den pengguna sistem OPAC (Online Public Access Catalog). Teknik sampling yang digunakan adalah purposive sampling guna mengetahui tingkat penerimaan system OPAC (Online Public Access Catalog). Analisis kuantitatif meliputi uji validitas, uji reliabilitas. Pada pengujian asumsi klasik, digunakan uji normalitas, multikolinearitas dan heterokedastisitas dengan pengujian hipotesis F dan t. Analisis regresi linear berganda digunakan untuk mengetahui pengaruh antara variable independen dengan variable dependen. Hasil penelitian menunjukan bahwa kemanfaatan persepsian dan kemudahan persepsian memiliki pengaruh yang signifikan terhadap penerimaan system pengguna dengan(R Square) sebesar 40,8%. Kata kunci: TAM, OPAC , Kemanfaatan, Kemudahan. ABSTRACT This study describes the reception OPAC Davis 1989 TAM variables namely perceived usefulness (perceived benefit), perceived ease of use (ease perceived) and accepted (acceptance) OPAC. In this study, data were collected through a questionnaire using Likert scale to 100 users si¬stem den response OPAC (Online Public Access Catalog). Sampling technique used is purposive sampling to determine the level of acceptance of the system OPAC (Online Public Access Catalog
Banyaknya variasi rasa dari Pudding Moiaa mengakibatkan penjual mengalami kesusahan mencari tahu varian rasa sering terbeli secara bersamaan, pengaturan letak yang berserakan, tidak dapat diklasifikasikan pesanan konsumen berdasarkan permintaan, dan ketersediaan produk tidak terditeksi dengan baik oleh penjual. Permasalahan tersebut mengakibatkan penjual merasakan kesusahan mengetahui jumlah barang yang sering habis secara bersamaan. Metode yang dipergunakan memecahkan masalah menggunakan metode data mining algoritma apriori dengan aturan asosiasi dan aplikasi RapidMiner. Tujuan penelitian ialah menentukan pola kemiripan rasa paling banyak terjual secara bersamaan, sehingga dapat memprediksi pola kombinasi dari itemset paling banyak berdasarkan data penjualannya yang akan terbentuk pola asosiasi dari kombinasi itemnya. Metode ini membantu penjual mengatur strategi penjualan dengan melakukan penempatan makanan dengan rasa paling sering dibeli bersamaan didaftar menunya. Pengolahan data menggunakan algoritma apriori dan aplikasi RapidMiner menunjukkan hasil pola asosiasi yang sama pada penjualan makanan dihasilkan 3 itemset yaitu Choco Almond, Moca dan Swiss Choco dengan nilai support 40,0% sedangkan nilai confidence sebesar 92,3%.
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