La reputación corporativa: Un nuevo enfoque de las competencias transversales en el EEES. Ana Mª Casado Molina Francisco José Cuadrado MéndezUniversidad de Sevilla Universidad Loyola de Andalucía, España ResumenLos cambios en este nuevo siglo están obligando a los distintos agentes sociales a desarrollar un nuevo modelo de dirección y directivos en Europa que contribuyan a recuperar la confianza perdida con sus públicos. Las compañías incorporan la reputación corporativa (RC) y sus dimensiones en el comportamiento corporativo como un modelo que contribuye a la sostenibilidad de las empresas. Las bases para la construcción de este modelo deben tener sus cimientos en el nuevo EEES. Las instituciones académi-cas, comprometidas hoy con sus agentes sociales deben trabajar hacia iniciativas que contribuyen a la innovación y a la sostenibilidad económica y social munCorporate Reputation: A new perspective of the transversal competences in the EHEA. Ana Mª Casado Molina Francisco José Cuadrado MéndezUniversidad de Sevilla Universidad Loyola de Andalucía, Spain AbstractThe changes of this new century are forcing the different social agents to develop a new direction model and directors in Europe which contribute to recover the lost trust relationships with the stakeholders. Companies incorporate the corporate reputation (CR) and its dimensions in the corporate behavior as a model which contribute to the sustainability of the companies. The basis to build this model must have their foundations in the new EHEA. The academic institutions, committed with the social agents, may work towards initiatives which contribute to the innovation and the global economic and social sustainability.
This study analyses the influence that new tools and resources in popular sequencing software have over the composition process. An analysis of the different resources of a software sequencer (Cubase 7) has been combined with a field study among 220 musicians from different countries that use this sequencer. A specially designed questionnaire has been used to collect information about the frequency use of different tools, the stage of use of them and the way the use of the sequencer influences their personal and professional development. The study has evidenced that certain tools have been fully incorporated into the composition process, while others are practically not used, or its use relies on different factors. The use of the sequencer has also clear positive effects on musicians and their creative process. Finally, the field research has helped to define and characterize different kinds of workflows in the composition process.
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