This paper was written with the major aim of presenting a number of issues which justify the undertaking of marketing orientation studies in Tanzania Higher Learning Institutions (HLIs). It was also the intention of the authors to give a brief picture of marketing practice in Tanzania environment and on the higher learning institutions. The information used in this paper was mainly collected through review of literatures on articles which focused on marketing orientation and higher learning institutions. The review of literature revealed that different aspects including challenges facing HLIs, sectoral variation, geographical concentrated literatures, qualitative based studies, review of literature based studies, single informants responses, small samples problems and limited responses limitations are major issues justifying undertaking a marketing orientation study in Tanzania HLIs.
This paper presented various international indices and how Tanzania is judged by them. The purpose was to reveal to different stakeholders and policy makers how this country is perceived by outsiders such as foreign donor countries, investors, tourist or international bodies. The methodology involved empirical review of literatures combined with regression analysis to capture the impact of the indices on economic aspects like Foreign Direct Investment (FDI). The findings indicated that Tanzania's performance in most of indices is low though improving. The related effects of this level of performance include persistence level of poverty, limited economic growth, reduced inflow of investments and diminishing trust of citizens to their government. The regression analysis indicated that the indices influence FDI both positively (political stability, government effectiveness, regulatory quality, rule of law and institutional quality) and negatively (control of corruption) in varying degrees. It was recommended that various stakeholders who are decision makers in relation to these indicators such as the government, parliaments, regulatory bodies, NGO's and individuals, take initiative accordingly, in order to reverse the situation where country's scores are low.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.