Penelitian ini menjawab permasalahan tentang kefektifan metode pemelajaran wawancara di kelas berbicara mahasiswa. Selain itu, penelitian ini juga melihat tantangan dosen dalam pemelajaran berbicara. Praktik bahasa dalam kelas diamati dan diberi eksperimen adalah kelas Speaking pada level beginner di Universitas Muhammadiyah Pringsewu. Mahasiswa yang menjadi subjek penelitian berjumlah 72 mahasiswa. Seluruh mahasiswa akan mendapatkan perlakuan sesuai dengan kebutuhan penelitian. Hasil penghitungan statistik t-test menunjukkan, dimana t-test 4,66 lebih tinggi dari t-table adalah 2,06 itu berarti hipotesis Ha dalam penelitian ini diterima. Berdasarkan catatan hasil pengamatan, metode wawancara juga belum berhasil sempurna untuk mengajak mahasiswa menjadi aktif di kelas. Hal ini menjadi perhatian karena masih muncul 5 mahasiswa yang memilih diam ketika diajak berbicara oleh dosen.
Online marketing was extensively chosen as the most efficient option to shop during Covid-19 pandemic. Due to the prompt expansion of the digital era, a seller should be creative in using language to persuade buyers. This research aimed to investigate the use of speech acts and persuasion by cosmetics marketers in social commerce to persuade online shoppers. This descriptive research used netnography with pragmatics approach to answering the research questions. Data were collected from Facebook and Instagram by using manual netnography techniques which then scraped into excel as the corpus. After that, the data were analyzed by using the taxonomy of speech acts and persuasion categories. The results show that the use of directive speech acts dominates the persuasion in online marketing of cosmetic products. However, the various type of speech acts and persuasion were used by the online cosmetic sellers as a strategy to promote their products.
In this research, the researcher analyzed three components of semiotics as well as connotative and denotative meanings in iPhone advertisements. This analysis is related to the meaning or meaning of the print ads of some types of iPhone and the use of the language meaning in the headline which is an important component in advertising. The language in the ads is used as a means of communicating between ads with buyers. These ads convey messages through language so that language should be made as attractive as possible to attract the attention of consumers. Researchers used twenty-five iPhone ads (first generation iPhone to iPhone X) as research objects analyzed using the semiotics theory of Pierce and Barthes and advertising theory as a supporting theory. This research uses descriptive qualitative method. There are several steps of analysis performed: finding representament, object and interpretant of advertisement and explaining and determining the meaning of the sign used from the headline of each advertisement also find out how semiotic is used as a tool to convey the message of the advertisement. The analysis results show that the representament obtained from a headline words, logo and some picture which help ads to show the iPhone. An object described from the color of display, brightness also the background of the online ads itself and then interpretant is the relation between representament-object. From the headline found connotative sign contain the primacy from step, revolution, dimension that Apple’s company passed. While the denotation shows the privilege from specification, price, features which gave benefit people must choose and purchase the Apple product.
Penelitian ini menjelaskan bentuk-bentuk kata berdasarkan cirinya yang menonjol sebagai Register dan bagian dari variasi bahasa dalam Sosiolinguistik, yang bertujuan untuk menemukan bentuk-bentuk Register dan penggunaannya dalam WhatsApp oleh pengguna Indonesia berbahasa Inggris. Obyek penelitian ini adalah bentuk-bentuk Register, terutama yang berbentuk singkatan dalam komunikasi tekstual WhatsApp dengan responden, sehingga ciri sosiolinguistik pada penggunaan Register dianalisa melalui informasi latar belakang responden. Makna kata yang dimaksud didapatkan dari kamus Merriam-Webster, kamus Oxford, kamus Cambridge, dan Kamus Inggris-Indonesia. Terdapat enam cara umum penulisan register dalam WhatsApp, yaitu: pilihan kata, pengurangan bagian kata, perubahan suara, pemendekan kata, huruf tunggal, dan symbol, untuk menjelaskan empat bentuk penggunaan kata pada register, yaitu: standar, formal-kasual, teknis, dan penyederhanaan. Bentuk singkatan kerap digunakan sebagai variasi bahasa untuk mempersingkat waktu dan kalimat yang panjang dalam aplikasi WhatsApp, namun perlu diperhatikan bahwa penggunaannya harus sesuai dengan situasi dan konteks kalimatnya, terutama untuk penggunaan formal dan kasual
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.