The study examined the effect of extension-market linkages on banana commercialisation among smallholder farmers in the Meru region, Kenya. The study sampled 400 farmers from a target population of 288,802 from the Meru region. The Tobit model was used to analyse the effect of extension-market linkages on banana commercialisation. The results revealed that sources of marketing information (Coef. -0.06) had a negative influence on farmers commercialising banana production. The result showed that the reliability of local extension service providers in enabling farmer’s access to market information (Coef. 0.04) had a positive influence on farmers commercialising banana production. The findings also showed that users of marketing information in the commercialisation banana business (Coef. 0.63) had a positive influence on farmers commercialising banana production. The study concludes that there was an association between extension marketing linkages and banana commercialization among smallholder farmers in Meru region, Kenya. Government should create and implement more policies that will favour and encourage farmers to commercialise bananas. This will help farmers increase their income.
PurposeThe purpose of this paper is to investigate the effect of on-farm testing on the adoption of banana production technologies among smallholder farmers in the Meru region, Kenya.Design/methodology/approachThe study adopted a pragmatic paradigm and a cross-sectional survey design, sampling 370 and 30 farmers proportionately from 269,499 to 19,303 smallholder banana farmers in Meru and Tharaka-Nithi Counties of Kenya, respectively.FindingsThe study revealed that there was an association between belonging to a banana farming testing group and the adoption of banana technology. The study also revealed that most farmers were not interested in adopting banana technologies as they preferred the use of conventional methods, due to unstable market prices, lack of subsidized banana production input, inaccessibility to technological materials, few extension experts and lack of enough demonstrations.Research limitations/implicationsSome respondents were not willing to freely offer the information required for this study. This was delimited by assuring the informants of the confidentiality of their responses.Originality/valueThe authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper. The agricultural extension service providers will have more light on the underlying issues that need to be considered if meaningful interventions are to be done on various aspects of the banana value chain.
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