In the recent years, the educational market has become more dynamic and complex. There are many market forces that are trying to shape the educational environment. The competition between universities is increasing. Public marketing is a fundamental tool in the promotion of places, one that must be present in the strategies of local government representatives, helping and promoting a sustainable economic and social development of the regions and universities. The prupose of this chapter is to analyze, measure, and perceive the impact of brand attachment on consumer behavior in the specific context of higher education in Portugal, based on the affective and emotional relationship between students and the higher education institutions. The results allowed us to conclude that the brand attachment has a preponderant role and impact in the relationship between the student and the institution of higher education. This chapter aims to further develop the understanding of the educational marketing for higher education institutions. Implications for future research are also presented.
Constança Capdeville é a maior representante do teatro-música em Portugal. As suas composições vão além do musical, incluindo recursos extramusicais, como adereços, luzes, imagens, elementos teatrais e gravações em fita magnética.Esses recursos foram introduzidos nas suas obras, seja para estabelecer ambientes, estados emocionais ou para definir espaços. As obras de teatro-música de Capdeville, apesar de seu sucesso, também suscitaram reações controversas no público. Na perspetiva da compositora, a ópera e o concerto tradicional tinham terminado e, portanto, o conceito do palco deveria ser repensado. Capdeville referiu que, muitas vezes, teve que resolver esse problema criando os seus próprios palcos. Neste artigo, discutiremos o conceito de teatro-música no contexto da música contemporânea portuguesa e as suas influências nas composições de Capdeville.
Hypnosis is useful for multiple somatic and psychological disorders, particularly cancer disease-related issues. In fact, the literature points out that hypnosis is effective in helping patients deal with aspects disease related, as well as in reducing the side effects of treatment. This review of the literature aims to summarize and assess the evidence of the usefulness of hypnosis in cancer patients and was conducted based on articles published between 2012 and 2019. The databases used were: B-on, SciELO, MEDLINE, and Web of Science. Randomized controlled trials and non-randomized studies were assessed. Among 837 studies identified, nine met the inclusion criteria and were selected. The studies were consensual to the effectiveness of hypnosis in reducing a set of symptoms in cancer patients, mainly pain, anxiety, depression, fatigue, and insomnia. However, several methodological limitations were identified. The practice of hypnosis is related to a significant number of techniques and approaches that differ from each other, thus compromising the interpretation and generalization of its effects. This review updates the evidence and suggests that the study of the efficacy of hypnosis in cancer patients is still limited. Further research into the effectiveness and acceptability of hypnosis for cancer patients is recommended.
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