This study aimed to investigate a cultivar selection criterion based on income ha -1 in common wheat. Regional yield trials with 20 entries were planted in Diyarbakır, Hazro and Ceylanpınar in southeast Anatolia in the 2004/ 2005 growing season. A randomized complete block design with four replications was employed. Grain samples from each location were subjected to quality analyses, and then presented to randomly selected grain purchasers with the local commodity market for market price estimations.Entries 1, 9, 10, 7 and 6 were the top five ranking entries for grain yield, giving 5,320, 5,290, 5,280, 5,140 and 5,130 kg ha -1 , respectively. From the market price perspective, entries 17, 3, 7, 20 and 8 received the five highest marketing price offers with the values 239.0, 238.1, 237.1, 236.9 and 236.7 US$ tonne -1 , respectively. There was a US$ 10.94 tonne -1 market price difference between entries with the highest and the lowest market price. The only quality analyses showing significant correlations with market price were Zeleny sedimentation value and hectolitre weights (kg hl -1 ). From thev production income [= marketing price (US$ tonne -1 ) · grain yield (kg ha -1 )] point of view, entries 9, 10, 1, 7 and 6 were ranked from 1st to 5th for production income ha -1 with the values 1,241.0, 1,238.0, 1,219.9, 1,214.2 and 1,209.3 US$ ha -1 , respectively. All five high yielding entries were also high-income entries. A rank stability analysis further indicated that entry numbers 6, 7, 8, 4 and 1 stable for high production income ha -1 . A simulation study, based on allocation of additional premiums for high quality indicated that entries 9,1,10, 7, and 6 would be top ranking for high income ha -1 if given an additional premium of as much as twice the standard deviations of market price for each entry (the highest premium limit; 20.24 US$ tonne -1 ). The order for cultivar preference for high production income ha -1 would change and would generate 1,321.94, 1,296.20, 1,281.11, 1,258.06 and 1,243.01 Ó Springer Science+Business Media B.V. 2006 US$ ha -1 , respectively. It was concluded that the relatively quality conscious S¸anlıurfa commodity market does not offer adequate premiums for the high quality grains. This results in farmer preference for high yielding lower quality cultivars. Even though quality cannot be neglected, and cultivar preference could change with additional premiums, breeders must give more attention to high production income ha -1 .