Future Intentions in Fitness Center into account aspects that seem unimportant when observing linear models (such as emotions or age). However, both methodologies should be considered complementary and used simultaneously since, by focusing on different aspects, enriched results are obtained. The results obtained will enable managers to make more efficient use of available resources to increase user satisfaction.
The service experience in fitness centres is important for understanding how users perceive and value the quality of the service. The service experience in fitness centres is constructed from the expectations and needs of the users and the capacity of the centre to satisfy them. This paper aims to adapt and validate the consumer experience quality (EXQ) scale (Klaus and Maklan, 2012) that analyses consumer experience in the context of fitness centres. This research was carried out in a sports centre in Spain with a sample of 413 users (52% male, 48% female) and an average age of 36.5 years. A CFA was carried out to check the fit of the model and then to check the reliability and validity of the scale, as well as the correlations with other factors. It can be seen that after different steps, the model shows good fitting as well as good reliability and validity values. The research also shows that this scale significantly predicts the satisfaction and future intentions of the service users. Therefore, managers of sports centres should consider the perceptions and positive experiences of their users in order to improve the viability of their service.
The COVID-19 pandemic has generated an uncertain and changing context that has greatly affected the development and sustainability of all sports organizations. In this hostile context, adaptation of the business model (BMA) can be a strategic alternative for sports clubs. A change in value proposition, change in target market, and change in value delivery are some of the aspects considered in this study in relation to the social performance variable. It is well-known that sports clubs have a marked social function, therefore analyzing their social cause performance is of great importance in modern society. However, there are still few studies that have analyzed BMA in relation to this type of variable in sports clubs. Therefore, the objectives of this study were to find out what perceptions of the environment can influence the BMA, and to investigate what influence the BMA has on the social performance of this type of entity. To this end, 145 Spanish sports clubs were analyzed during a period of limitations and restrictions arising from COVID-19. The results show that there are differences in BMA according to the perceived impact of the crisis and the perception of risk. In addition, BMA predicts the social performance of sports clubs, and this study provides new information for academics and professionals. Practical implications and management proposals were developed based on the results, and conclusions drawn.
Knowing the perceptions of users of sports services has always been an object of analysis within sports management. This paper attempts to analyse what influences the satisfaction and future intentions of fitness centre customers, beyond management variables, by using two different methodologies. A sample of 389 users of a private sports centre was used. Both linear relationships between variables and the combination of sets were analysed using fuzzy set Qualitative Comparative Analysis fsQCA. It is concluded that management variables (service quality, satisfaction and perceived value) are very important for the prediction of management models, but that, according to the interaction methodology between variables, both frequency and sociodemographic variables play an important role in achieving satisfied and loyal users of the sports service. For the prediction of customers’ future intentions, within the analysed sets, it is observed that satisfaction and perceived value are the most predictive variables (raw coverage 0.66). Therefore, and as a consequence, a high number of satisfied and loyal users of the service will allow the economic viability of this service to be achieved.
Sports services have become an important enclave for our society. Due to its complete sports offer, customers can perform physical activity that helps them to improve their health and well-being. In fitness centers, managers try to know what their customers are looking for in order to create more personalized experiences, as well as to improve their health. This study seeks to understand the influence that sports frequency has on the future behavior of users of a sports center, using two complementary methodologies. A sample of 383 users of a private sports center was used. The two complementary methodologies used were linear models and comparative qualitative analysis, based on the combination of sets. The results show how sports frequency influences the process of creating users’ future behaviors. Considering that none of the variables are necessary, it is observed that perceived value has a significant influence on users’ future behaviors. The use of two complementary methodologies provides a more complete understanding, which helps sports managers to plan and manage effectively to ensure user satisfaction and loyalty. In addition, facilities can incentivize customers through loyalty programs and promotions to maintain their engagement, as well as healthy styles to encourage service recommendations.
Physical inactivity is one of the most important problems in our society, especially during adolescence. During this stage of schooling, students practice physical activity in physical education classes, but after they finish school, many of them stop practicing it. This research aims to determine which variables predict the intention to practice physical activity after finishing secondary school and to discover the effect that age during adolescence has on these predictive variables. A questionnaire was administered to a sample of secondary school students. The results show that physical exercise identity influences the three antecedents of this theory, while the attitude towards the behaviour (β = 0.13; p < 0.05), perceived behavioural control (β = 0.46; p < 0.05), and physical self-concept (β = 0.41; p < 0.05), have a statistically significant influence on the intention to be physically active. Moreover, when the age is lower, is more important to develop a positive perceived behavioural control and physical exercise identity. Moreover, for younger male adolescents instead of the physical exercise itself, identity seems more important in developing a positive attitude towards behaviour. Likewise, in young female adolescents a low level of support from their close environment (subjective norm) leads to dropping out. The research concludes with the importance of including these variables in physical education classes to promote physical activity practice after completion of secondary school. Some practical implications are presented.
El presente artículo pretende analizar qué aspectos consideran importantes los usuarios de centros deportivos y qué elementos les motivan a inscribirse en ellos, atendiendo a características sociodemográficas como el género, el nivel de estudios, la ocupación o el nivel socioeconómico. Para ello, se han analizado las opiniones de usuarios actuales y potenciales de centros deportivos, preguntándoles acerca de los aspectos comentados anteriormente, ofreciendo una escala de respuesta tipo Likert de 5 puntos. Los resultados indican que la localización del centro, así como que el centro tenga entrenadores personales, actividades dirigidas y que sea multidisciplinar, son elementos importantes para ellos. Por otro lado, también se observa que la higiene, la amabilidad de los entrenadores, el equipamiento o el nivel tecnológico del centro, son los elementos que les motivan a la hora de elegir un centro deportivo. Por tanto, conociendo los criterios de importancia y motivación, los gestores disponen de información útil para poder orientar de manera más efectiva sus estrategias de marketing, con la intención de ajustarse en mayor medida a las demandas e intereses de los usuarios, mejorando la satisfacción de los usuarios actuales y aumentando las probabilidades de elección por parte de los potenciales. Abstract. This article aims to analyse which aspects are considered important by users of sports centres and which elements motivate them to join such centres, considering socio-demographic characteristics such as gender, educational level, occupation or socio-economic level. For this purpose, the opinions of current and potential users of sports centres have been analysed, asking them about the aspects mentioned above, offering a 5-point Likert type response scale. The results indicate that centre location, as well as the fact that the centre has personal trainers, guided activities and that it is multidisciplinary, are important elements for them. On the other hand, it is also observed that hygiene, the kindness of trainers, the equipment or the technological level of the centre, are the elements that motivate them when choosing a sports centre. Therefore, knowing the importance and motivation criteria, managers have useful information to be able to orient their marketing strategies more effectively, with the intention of adjusting to the demands and interests of users to a greater extent, improving the satisfaction of current users and increasing the probabilities of choice by potential users.
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