The new right-wing Brazilian Non-Partisan School Movement (in Portuguese, Escola Sem Partido, or ESP) was created in 2004 to denounce indoctrination in schools. It has, however, had greater repercussions via a strong presence on social media. The objective of this article is to analyse these discussions on Twitter. ESPs official discourse and theoretical discussions about the role of social networks supported this study. The content and network analyses of the tweets reveal the following relevant conclusions: the dissemination of content is much stronger than any discussion, on the part of both the new right wing and the left-wing partisans; there is a predominance of ESP supporters in a discussion that has characteristics of an anti-public sphere; communication between these two groups is weak; and the tone of the content spread by ESP supporters resonates with many features of president-elect Jair Bolsonaros communication style.
Resumo A proposta deste artigo é discutir o trabalho teórico e metodológico desenvolvido pelo Observatório Ibero-Americano de Ficção Televisiva (Obitel) sobre o tema da recepção transmídia, focando na progressão de suas conceituações e estratégias metodológicas. Toma-se como corpus de análise as pesquisas realizadas entre 2010 e 2015, na medida em que comprovaram que o engajamento das audiências online está crescendo rapidamente, legitimando assim um objeto de estudo emergente. Como resultado, demonstram-se as contribuições e atualizações à pesquisa de recepção no Brasil e na América Latina feitas pelo Obitel.
The movement to occupy public schools in the state of São Paulo, carried out by teenage students at the end of 2015, marked yet another series of protests demanding better teaching conditions in Brazil. Adolescents gained a new voice in these events by using the media as a space of mobilization, creating content that will be analyzed in this paper in the light of the concept of participatory politics (COHEN; KAHNE, 2011;JENKINS, 2016) and its interface with youth and technologies. This proposal includes the systematic analysis of the activists' production (texts, images and videos) in 42 pages of the Facebook social networking site, with the aim of understanding the use of the media and its role in mobilization. The intersection between popular culture, affective engagement and political struggle, evidenced by the analyses, was one of the main outcomes of the work.
-This work is a comparative study on the images and perceptions surrounding news coverage on public school occupations in São Paulo, in 2015. The concept of framing (Gradim, 2017) is applied to the analysis of a mass media vehicle (the Folha de S.Paulo newspaper) and an independent press publication (the website Jornalistas Livres) between November and December 2015, and January 2016. We conducted a focus group interview with six young activists and discussed the perceptions of their images in the media. The main conclusions we reached were that these young women were rarely used as direct sources of information, but they appear prominently in news reports through a large number of photos and references. This occurs mainly in the independent vehicle and in cases of police repression involving students of color.
The aim of this work is to analyse a possible association of feminist engagement, young women and media activism through observing the public school occupations (PSO) in the state of São Paulo, Brazil, in 2015. This issue has implications for education, gender and media policies, and citizenship. Cultural Studies was the main theory approach used, especially the concept of bedroom culture. The research design of this study was qualitative and exploratory with focus group data analysis. In the results we observe that gender had a specific relationship with the PSO due to the central role of females in the movement, which was highlighted by the six girls who participated in the focus group. The online and offline involvement with this movement helped increase gender awareness among the youth, enabling the development of a political posture for the confrontation of the oppression and domination of women, especially for girls who had never had contact with feminism out of their bedrooms.
Resumo: O crescimento da figura do fã e suas respectivas práticas nas redes sociais vêm se tornando cada vez mais um objeto de estudo de relevo no campo dos estudos de televisão e ficção em diferentes contextos, inclusive no Brasil (LOPES et al., 2015). A proposta desse artigo é observar manifestações culturais dos fãs de títulos de ficção da TV aberta na plataforma social Twitter. Procuramos centralizar a análise na prática do shipping com uso de hashtags, sistema de indexação utilizada pelos fãs com frequência no Twitter, a partir de dois títulos ficcionais de grande audiência, de modo a identificar diversos tipos de performance (PEARSON, 2010) e possíveis alianças afetivas (GROSSBERG, 1992). Tal análise, realizada de forma exploratória com uso de ferramentas de quantificação de palavras-chave, indicou como resultados a construção de mapas de importância e identificação cultural que facilitam o agrupamento dos fãs por interesses cada vez mais específicos, apontando o aumento da sofisticação das práticas dos fãs e consequente interesse das emissoras por esses fenômenos. Palavras-chave:Televisão. Audiências. Fãs. Twitter. Ficção Televisiva. Abstract:The growth of fan figure and its respective practices in social networks have become increasingly a relevant study object in the field of television and fiction research in different contexts, including Brazil (LOPES et al., 2015). The purpose of this article is to observe cultural manifestations of fans of free-to-air television fiction titles on the social platform Twitter. We have tried to centralize the analysis in the practice of shipping using hashtags, the indexing system applied by fans frequently on Twitter, from two brazilian telenovelas of great audience, in order to identify different types of performance (PEARSON, 2010) and possible affective alliances (GROSSBERG, 1992). This analysis carries out in an exploratory manner using keyword quantification tools. As main results, we have the construction of maps related to importance and cultural identification that improves fans grouping by increasingly specific interests, pointing to the sophistication of fans" practices and the consequent interest by the media industry in these phenomena.
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