The economic approach to religion has confined its application to Christendom in spite of the ambition of the core theorists for its universal applicability. Moreover, the supply-side market theory focuses on one type of religiosity-religious participation (membership and attendance) in formal religious organizations. In an attempt to analyze the religious situation in contemporary China, a country with religious traditions and regulations drastically different from Europe and the Americas, I propose a triple-market model: a red market (officially permitted religions), a black market (officially banned religions), and a gray market (religions with an ambiguous legal/illegal status). The gray market concept accentuates noninstitutionalized religiosity. The triple-market model is useful to understand the complex religious situation in China, and it may be extendable to other societies as well.
Protestant Christianity has been growing very fast in China under communist rule. This article shows that the converts are not all marginalized individuals deprived of material and social resources. An increasing proportion of the converts are well-educated young people in urban China. To explain this conversion to a nontraditional religion, the micro-level factors of individual crisis, individual choices, and personal bonds are inadequate. The meso-level institutional factors of organizational strengths and competitiveness are important, but religious organizations are severely constrained by restrictive regulations in China. I argue that the macro-level contextual factors are very important to understand the phenomenon of large-scale conversion to Christianity in China today. The crucial contextual factors are the increasingly globalized market economy under political repression. Christianity provides peace and certainty in facing wild market forces. The Christian faith is liberating amid a stifling political atmosphere. McDonald's is a prominent symbol of the globalized market, which, like Christianity, is perceived as modern and cosmopolitan within the Chinese context.
The revival of folk (popular) religion in China in the last three decades has been noted in many publications and documented in ethnographic studies. However, until now there has been no quantitative study that provides an overall picture of Chinese folk-religion practices. This article is a first attempt to draw the contours of Chinese folk religion based on three recent surveys conducted in mainland China and Taiwan. Three types of folk religion are conceptualized: communal, sectarian, and individual. Different types of folk religion may have different social functions and divergent trajectories of change in the modernization process. At present, in spite of the dramatic social, political, and cultural changes in modern times, the adherents of folk religion still substantially outnumber the believers of institutional religions in Chinese societies.
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